DTC Sales Specialist

Job Description

Company Summary

Constellation Brands is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love, pushing boundaries to think beyond today because we believe that elevating human connections is Worth Reaching For. Our Wine & Spirits Division strives to lead the high-end market with a world-class portfolio of premium and fine wines and craft spirits that reflect authenticity, passion, and uncompromising standards—from soil to glass. Our success is powered by a high-performing, entrepreneurial team that moves with agility, works collaboratively, and is driven to win while growing their careers in a dynamic, rewarding environment. 

Position Summary

The DTC Sales Specialist plays a vital role in executing direct-to-consumer (DTC) brand events and campaigns for Constellation Brands' Wine & Spirits Division. This position focuses on managing relationships with high-net-worth clients to drive direct sales through personalized engagement and tailored offerings. The Associate will be instrumental in enhancing brand visibility and integrating the DTC team into overall brand experience programs, with a strong emphasis on achieving measurable sales outcomes at each event. This position will be accountable to assigned regions and brands, ensuring clear ownership and responsibility for driving sales and managing relationships within their designated territories or segments.

Responsibilities

• Revenue Generation: Establish business for recurring revenue, negotiating agreements that ensure ongoing participation in DTC events. Explore partnerships with luxury brands and venues to enhance event offerings and create a scalable model that can be replicated nationwide. Quantify sales goals for each partnership and track performance. 

• Client Relationship Management: Continue to build and nurture relationships with high-net-worth clients and develop private client sales alongside corporate accounts. Focus on personalized services, exclusive wine selections, and private tasting experiences, leveraging data analytics to understand client preferences and drive sales. 

• Event Strategy Development: Create and implement a DTC strategy playbook for in-market events that drive direct sales and build long-term client relationships. This includes outlining best practices, target demographics, sales tactics, and customer engagement strategies based on market research and customer feedback. Ensure each event has clear sales targets and strategies to achieve them. 

• Event Coordination: Plan and execute a calendar of experiential events, including private client and wine club-focused events that align with winemaker, distiller, and ambassador travel, as well as collaborative events with US wholesale partners. Each event should have specific sales targets and strategies to achieve them. 

• Collaboration with Internal Teams: Work closely with various internal stakeholders—Brand, e-Commerce, Sponsorships, Legal, Procurement, Operations, and Sales—to ensure alignment with short- and long-term business goals. Maintain clear communication regarding DTC programming, timelines, and KPIs, with a focus on sales performance. 

• Sales Performance Tracking: Achieve sales KPIs focused on year-over-year growth. Monitor and evaluate the effectiveness of promotional DTC programs through sales impact analysis and post-event feedback. Provide detailed sales reports and insights to inform future strategies. 

• Budget Management: Maintain and track budgets related to events, including invoice processing and internal reporting, to ensure financial objectives are met. Ensure that budget allocations are aligned with sales targets and outcomes. 

• Continuous Improvement: Foster a culture of strategic planning and teamwork to optimize brand experiences and drive sales performance. Provide recommendations to improve existing systems and programs, with a focus on enhancing sales effectiveness and achieving quantifiable results. 

Minimum Qualifications

• Bachelor’s degree  

• A minimum of 3+ years of experience in wine or spirits sales, hospitality, or luxury consumer goods 

• Working knowledge of general accounting principles, budget management skills, and entry-level marketing strategies. 

• Excellent interpersonal, written, and oral communication skills, with a strong emphasis on customer service. 

• Initiative to learn and acquire new skills, along with a proactive approach to problem-solving. 

• Strong project management skills, with the abi