HGH MARKETING

Senior Manager, Marketing Business Partner

Four Regional Openings: North | East | Central | South

NORTH

EAST

CENTRAL

SOUTH

Position Overview

HGH Marketing is hiring four Senior Manager, Marketing Business Partner positions - one for each of our four operating regions. Each Business Partner owns the marketing relationship for approximately 6-7 home services locations within their region, serving as the primary point of contact between the centralized marketing team, the Regional Vice President and the General Managers who operate those locations.

This is not a traditional analyst role. It requires equal parts analytical capability, business judgment, and relationship management across marketing and operations. The right candidate is comfortable presenting performance data to a P&L-owning General Manager one day and briefing marketing leadership on competitive market shifts the next. They manage competing demands across multiple markets, drive engagement with GMs who may not seek out the relationship, and serve as a credible voice for both the field and the centralized marketing function.

Each role is aligned to one operating region (North, East, Central, or South). When applying, please indicate your preferred region and note any relevant geographic market experience.

What You Will Own

GM Partnership & Performance Communication

• Serve as the primary marketing point of contact for Regional Vice Presidents and all General Managers within your region.
• Lead weekly operational intelligence cadences, fed back to central marketing
• Monthly business reviews translating marketing performance data into clear business narratives tied to board fill and revenue goals
• Plan, prepare, and present quarterly business reviews covering spend, channel performance, competitive context, and forward plan
• Build productive working relationships with all assigned GMs, including disengaged ones
• Attend Integrated Business Planning sessions with your regional RVP

Performance Reporting & Spend Transparency

• Own the GM-facing reporting layer - converting dashboard data into location-specific performance narratives to indentify opportunities and risk before they become reactive.
• Track and present the full performance scorecard: COM, ROAS, CPL, CPCS, booking rate, cancel rate, revenue, AOV for lead-driving channels; reach, impressions, CPM for upper funnel
• Identify performance anomalies and escalate with recommended next steps
• Deliver conversion gap analysis when performance misses occur - quantifying the dollar cost of operational shortfalls

Market Intelligence & Field Insights

• Maintain a structured process for capturing competitive activity, local demand signals, and service capacity constraints
• Submit intelligence into the centralized M365 system on defined cadence standards
• Produce a monthly field intelligence brief for the central marketing team
• Represent the RVP and GM perspective in central marketing planning discussions

Cross-Functional Collaboration

• Work with channel managers across each marketing discipline
• Collaborate with Data & Analytics as RVP and GM-facing reporting matures
• Engage Central Marketing Teams when relevant GM questions surface
• Partner with your regional RVP on cadence planning and operational alignment
• Attend Operational planning meetings for regional alignment

What Is Not Part Of This Scope

• Process collateral orders or asset production tasks - these route through the ordering portal
• Action strategy requests from individual GMs - these are evaluated centrally
• Build individualized marketing strategies at a single GM's direction
• Serve as a direct-dial escalation path that bypasses central marketing structure

Central marketing owns strategy. GMs own operational context. The Business Partner manages the boundary between the two - holding that line is a core competency of the role.

What We Are Looking For

Requirement

What it means in practice