e-Commerce Digital Marketing Specialist

Company Description

Wonderful Pistachios is the world's largest pistachio processor and marketer. Located in California's Central Valley, our nuts are Non-GMO Project Verified and sustainably harvested, providing a smart, healthy choice for consumers around the world. Wonderful Pistachios are the original plant-based protein, and are a tasty tribute to snacking done right. Wonderful Pistachios’ iconic “Get Crackin” ads demonstrate how great taste and healthy habits can go hand in hand. 

We're seeking a driven Digital Marketing Specialist to join our eCommerce team to support our paid media ad campaigns across Amazon, Instacart and Retail Partner websites and manage the strategic execution of e-Commerce Marketing initiatives. This position will be hands-on in executing and optimizing self-managed digital ad campaigns, with a strong analytical mindset to drive growth and maximize profit. You will be working with several of our industry leading brands - Wonderful Pistachios, POM Wonderful & Wonderful Citrus and will have the opportunity to learn and grow with a high performing eCommerce team.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Job Description

• Co-develop and implement comprehensive digital marketing strategies to drive traffic, engagement and conversions online including Amazon, Instacart and multiple grocery retailer.com websites such as Walmart.com
• Plan, create and optimize paid media campaigns maintaining budgets and key metrics
• Analyze campaign performance data, keeping dashboards updated and providing actionable insights to drive traffic, increase conversions and maximize ROI
• Monitor, analyze, and report on KPIs & Insights and present to leadership team on findings to help make build strategy
• Use brand and sales data to inform digital strategies and ensure they are compliant with the specific retailer and cohesive with the brand and media plans
• Conduct keyword research, competitive analysis, and tracking to inform and refine ad strategies
• Maintain campaign calendars, ad budgets, payments, creative assets and approvals and to be able to bring all the parts together to deliver within deadlines
• Collaborate with cross-functional partners including brand, sales, trade marketing, media, the creative agency and the legal compliance team. 

Qualifications

• Experience with multiple ad portals such as Amazon Advertising, Walmart Connect, Target Roundel, Criteo etc. Experience with research and data insight tools such as Helium 10 and Google Analytics would also be of benefit.
• Bachelor's Degree in a related field required. Master’s level a plus.
• 4+ years experience with hands-on paid search and display advertising required with specific hands-on experience in Amazon ads.  
• Solid understanding of digital marketing fundamentals such as search, display, building funnels and key word research.
• High level proficiency in excel including pivot tables. Modeling and advanced functions ideal.
• Strong analytical skills and an ability to interpret data to formulate profitability driven decisions.
• A collaborative approach with demonstrated ability to build effective relationships and influence people and process to achieve business goals.
• Have a curiosity for latest trends in eCommerce and thirst for becoming a subject matter expert in digital advertising.
• A good sense of prioritization of tasks, time management and organization. You will need to be able to organize yourself and others to manage a large number of unique accounts, customers, plans, brands and SKUs simultaneously.
• CPG food & beverage industry experience preferred.

Pay Range: $85,000 - $100,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offerin