eCommerce Analytics Principal

Job Title: eCommerce Analytics Principal

Department: eCommerce, Digital Optimization

Reports To: Manager, Global Digital Optimization

FLSA Status:  Exempt

Location: Remote

 

SVP Worldwide is the world’s largest consumer sewing machine company, proudly home to the iconic brands SINGER®, HUSQVARNA® VIKING®, PFAFF®, and CREATIVATE™. Together, our brands represent nearly 500 years of combined leadership, empowering sewists around the world and shaping the evolution of sewing for generations.

Our purpose is clear: to create, elevate, and celebrate sewists around the world.

With global operations spanning R&D, manufacturing, distribution, and sales, SVP Worldwide brings together heritage craftsmanship and modern innovation to serve a worldwide community of makers.

Our expanding portfolio includes sewing and embroidery machines, accessories and notions, garment care, and creative software — offering meaningful opportunities to innovate, collaborate, and make an impact.

Guided by our values — customer-first thinking, curiosity and creativity, inclusion, and transparency — we’re building a connected, inclusive culture where people can grow their careers while helping define the future of sewing.

 

Position Summary: We are seeking a Principal, eCommerce Analytics to elevate the performance, measurement, and optimization of our global eCommerce ecosystem. You will partner closely with stakeholders, shape data-driven decision-making, and oversee our end-to-end analytics implementation. This role reports to Manager, Global Digital Optimization. 

Responsibilities:

• Translate business objectives into analytics priorities and reporting deliverables. 
• Collaborate with cross-functional teams to deliver actionable insights that support data-driven decision-making 
• Own reporting and dashboards using tools such as Google Analytics 4, Google Tag Manager, BigQuery, and Looker Studio. 
• Translate complex datasets into clear insights, actionable recommendations, and compelling presentations for leadership and cross-functional teams, including e-commerce, marketing, product, and UX/UI. 
• Analyze data from multiple digital channels and sites to provide actionable insights that improve e-commerce performance. 
• Support and maintain client-side tracking and assist with server-side tracking initiatives to ensure accurate data capture. 
• Track and analyze key e-commerce metrics, providing actionable insights to improve conversion rates, revenue, and customer engagement. 
• Proactively identify trends, anomalies, and opportunities to drive digital growth. 
• Collaborate closely with IT and ecommerce teams to ensure robust tagging and tracking implementation. 

 

You Bring (requirements, preferred skills):

• Bachelor’s degree in Marketing, Data Science, Analytics, Business, or a related field. 
• 5+ years of experience in digital analytics, preferably in an e-commerce environment. 
• Hands-on experience with Google Analytics 4, Google Tag Manager and BigQuery, Looker Studio. 
• Strong knowledge of web analytics, attribution modeling, and digital marketing measurement. 
• Excellent communication skills, with the ability to present insights to technical and non-technical stakeholders. 

Key Competencies: 

• Proactive problem-solver with a strong analytical mindset. 
• Ability to translate complex data into actionable recommendations 
• Strong attention to detail and commitment to data accuracy. 
• Collaborative and results driven. 
• Comfortable working in fast-paced, entrepreneurial environments
• Proven ability to manage multiple tasks while responding to changing priorities.
• Ability to work independently with minimal direct oversight and collaborate with cross-functional partners to identify and support digital growth opportunities. 

 

We Offer You:

• Full benefits package; medical, dental, vision
• 401k plan
• Competitive PTO accrual as well as additional wellness days
• Work environment that harbors a culture of collaboration and community
• Learning and development opportunities

 

You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including:

• Occasionally move about inside the office to access file cabine