Regional Beverage Director (West Region)

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!

THE ROLE

The Regional Beverage Director will be responsible for leading and implementing Legends Global beverage program across multiple venues. This role emphasizes education, menu development, profitability management, distributor and supplier relationships, and direct support for location operations. The Director will ensure that each location maintains the highest standards in beverage service while maximizing profitability, enhancing the guest experience, and integrating sponsor obligations. The Director will report to the VP of Beverage.

ESSENTIAL DUTIES & RESPONSIBILITIES

Education:

• Develop and conduct comprehensive beverage training for Legends' F&B teams, with a focus on product knowledge, sales, service skills, and operational success.
• Manage online training programs (e.g., Gallo University for Legends) and provide support for certifications and additional learning opportunities.
• Partner with preferred vendors to schedule on-premise training sessions, enhancing team members’ product knowledge.
• Ensure compliance with federal, state, local, and Legends' regulations regarding alcohol service through regular training on alcohol laws and service standards.

Menu Development:

• Oversee the implementation of corporate beverage programs while tailoring local offerings to maximize guest engagement.
• Develop beverage recipes with clear, concise instructions for operational execution.
• Collaborate with preferred vendors and marketing teams to design beverage concepts that align with local opportunities, sponsor commitments, and audience preferences.
• Set pricing and manage pour costs to meet targeted profitability goals for each venue.
• Create comprehensive presentations for new beverage programs, including identity, concept, menu, pricing, inventory, sponsor alignment, and operational flow.

Profitability & Performance Management:

• Provide operational teams with tools and procedures to manage beverage costs and maximize profitability.
• Establish and track KPIs (e.g., beverage cost %, revenue growth, per-cap guest spend, supplier rebate performance, program adoption) to measure and improve beverage program performance.
• Implement standard operating procedures that drive cost efficiency, operational consistency, and guest satisfaction.
• Monitor pricing strategies and adjust based on sales trends and market analysis.

Distributor, Supplier & Sponsorship Management:

• Manage high-end spirit and wine allocations across venues, ensuring premium selections are optimized for each property.
• Foster strong relationships with suppliers, distributors, and sponsors, providing leadership in beverage purchasing, allocations, and activations.
• Ensure beverage programs are balanced with  sponsor partnerships while maintaining relevance to guests and operational flexibility.
• Conduct market research to secure competitive pricing and innovative product offerings.
• Maintain detailed records of supplier and sponsor relationships using technology platforms to track national consumption, brand performance, and ROI.

Location & Cross-Department Support:

• Serve as a liaison with the VP of Beverage, supporting property openings, new program launches, and staff training as needed.
• Actively communicate with location management to ensure smooth operations and elevated guest experiences.
• Collaborate with culinary, marketing, and operations teams to deliver cohesive food and beverage programs that align with brand and client objectives.
• Support venues by providing templates for events and activations while ensurin