Associate Manager - Disability Insurance Marketing

The Associate Manager - Disability Insurance Marketing will be responsible for the development, creative execution and implementation of marketing collateral, campaigns, and sales enablement for Guardian’s individual and Multi Life Disability Insurance products. You’ll have the opportunity to support our marketing managers on key initiatives, while also bringing your own projects and ideas to life. The key stakeholders and business areas you’ll work with also include our internal creative agency, communications, product, and sales distribution teams.

This position reports to the Head of Disability and Multi Life Marketing and you will be part of a dynamic team of product marketers. You will be working in a fast-paced environment where creativity and organization go hand-in-hand to deliver an exceptional marketing experience to our consumers and sales professionals.

Candidate Responsibilities

The individual will work in collaboration with the Marketing, Communications, Product Development, and Distribution to meet the objectives of the business through the development of core marketing collateral. This includes social & email marketing, presentations, printed collateral, campaigns, sales enablement, and digital content that supports our individual disability and multi life lines of business.

The individual will need to stay abreast of marketing and consumer engagement trends, product development, and the competitive environment to bring fresh ideas and perspectives. Some responsibilities will include:

• Evaluate, revise, and develop materials for multi life and disability lines of business.
• Create product content stories for consumers and sales professionals.
• Develop digital assets (email, social, etc) for our consumers and sales professionals.
• Collaborate and communicate effectively with partners to deliver content and communications.
• Ensure compliance review and approval of content is achieved.
• Multi-task, listen and activate on plan.
• Ability to work and collaborate as a team member and also independently.
• Collaborate, support and activate with team on campaigns.

Functional Skills

• Strong knowledge of marketing best practices.
• Strong and creative writing ability.

• Familiarity with social media and other digital marketing approaches.
• Works effectively and respectfully with other marketing associates and across the organization.
• Strong team player. Willing to assist colleagues and step into more complex projects.
• Attention to detail that ensures overall success (accurate referencing, leveraging tools to ensure appropriate collateral appearance in all mediums, proofreading, etc.).
• Can manage multiple projects with multiple deliverables simultaneously.
• Ability to embrace changing business priorities and environments.
• Passion for ongoing improvement of your marketing and professional skills

Success Measures

• Ensure items are updated or created ahead of deadlines.
• Create collaborative relationships across Guardian.
• Tracked KPIs relating to campaigns and materials.

Leadership Behaviors

• Continuously strives to provide support to our partners.
• Expresses oneself in an open and honest manner.
• Demonstrates self-awareness and embraces feedback.
• Open with creative ideas and suggestions.
• Works well in both a team environment, and the ability to self-manage projects.

Position Qualifications

• Minimum of a Bachelor's Degree in Marketing or Communications.
• 2+ years experience in marketing.
• Multi-channel marketing experience a plus.
• Experience with digital marketing a plus.
• Disability insurance marketing experience a plus.

Salary Range:

$70,930.00 - $106,390.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.  Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and in