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Demand Generation Programs Manager
WatchGuardRemote, USA, United StatesRemotefull_timeVerifiedPosted 11 Dec 2024
💰 $150,000/yr($125,000/yr – $150,000/yr)
About the role
WatchGuard embraces a Flexible Work Philosophy. Most of our employees can choose to work from the office, at home, or any combination of the two. We’ve built a global workforce of outstanding team members and a flexible culture built on trust, collaboration, and belonging.
About the PositionThe Demand Generation Programs Manager is a critical role in the development, execution, and optimization of WatchGuard’s digital marketing and go-to-market strategy. This role will not only develop and drive the demand generation strategy for our global audiences and channels but will also lead the team responsible for the execution and optimization of this strategy as well. The Demand Generation Programs Manager will work closely with other members of the marketing organization, including product marketing, field marketing, digital marketing, channel marketing and marketing ops to drive progress on key programs and initiatives. This role will ensure alignment between the content and campaigns created by the product and channel marketing teams and the go-to-market strategy that will be leveraged by field to drive pipeline.
The Demand Generation Programs Manager is responsible for managing third party vendors, as well as working with marketing and sales operations on the reporting of the performance of programs, channels and tactics to drive optimization.
A Day in the LifeNo two days for the Demand Generation Manager will be the same. This role will have the opportunity to execute and optimize the strategy of the demand generation motion to support our core marketing programs, go to market plays and brand awareness content. That will include working hand-in-hand with our product marketing team to coordinate current themes, assets, messaging and aligning that to our demand generation programs, channels and tactics. You’ll meet with our field marketing teams to review program coverage in their regions and address any additional efforts or needs they may have. You’ll meet with the channel marketing and partner recruitment teams to discuss strategies on third-party sites like CRN. You’ll have bi-weekly check-ins with our Paid Digital team to coordinate on our global PPC and SEM strategy and ensure regular optimization of that program.Each week, you’ll have a 1:1 with your direct reports to get updates on projects and understand any blockers. You’ll also meet weekly with the Director of Demand Generation Programs to escalate any challenges and blockers and discuss the strategy for the next go-to-market play. You’ll regularly meet with marketing ops, the digital marketing team and advertising vendors to analyze program, channel and tactic performance which will be leveraged for senior marketing leadership read outs and optimization actions. You’ll also participate in a variety of cross-functional meetings that include leadership from product, sales, marketing and channel to ensure major initiatives stay on track and share feedback on what’s performing in the field.
This role will have two direct reports:-Demand Generation Coordinator who owns WatchGuard’s webinar program for demand generation and existing partners, review sites and marketing program emails-Marketing Manager responsible for our global partner recruitment account-based marketing strategy
This role reports to the Director of Demand Generation, who also oversees the organization’s business development, sales enablement and marketing operations teams. This team rolls into the broader revenue marketing team, creating a perfect mix of sales, digital marketing, ABX, and operations expertise. You’ll be guaranteed to learn from these diverse perspectives, grow in your understanding of global business practices and needs, and have a lot of fun along the way.
About the PositionThe Demand Generation Programs Manager is a critical role in the development, execution, and optimization of WatchGuard’s digital marketing and go-to-market strategy. This role will not only develop and drive the demand generation strategy for our global audiences and channels but will also lead the team responsible for the execution and optimization of this strategy as well. The Demand Generation Programs Manager will work closely with other members of the marketing organization, including product marketing, field marketing, digital marketing, channel marketing and marketing ops to drive progress on key programs and initiatives. This role will ensure alignment between the content and campaigns created by the product and channel marketing teams and the go-to-market strategy that will be leveraged by field to drive pipeline.
The Demand Generation Programs Manager is responsible for managing third party vendors, as well as working with marketing and sales operations on the reporting of the performance of programs, channels and tactics to drive optimization.
A Day in the LifeNo two days for the Demand Generation Manager will be the same. This role will have the opportunity to execute and optimize the strategy of the demand generation motion to support our core marketing programs, go to market plays and brand awareness content. That will include working hand-in-hand with our product marketing team to coordinate current themes, assets, messaging and aligning that to our demand generation programs, channels and tactics. You’ll meet with our field marketing teams to review program coverage in their regions and address any additional efforts or needs they may have. You’ll meet with the channel marketing and partner recruitment teams to discuss strategies on third-party sites like CRN. You’ll have bi-weekly check-ins with our Paid Digital team to coordinate on our global PPC and SEM strategy and ensure regular optimization of that program.Each week, you’ll have a 1:1 with your direct reports to get updates on projects and understand any blockers. You’ll also meet weekly with the Director of Demand Generation Programs to escalate any challenges and blockers and discuss the strategy for the next go-to-market play. You’ll regularly meet with marketing ops, the digital marketing team and advertising vendors to analyze program, channel and tactic performance which will be leveraged for senior marketing leadership read outs and optimization actions. You’ll also participate in a variety of cross-functional meetings that include leadership from product, sales, marketing and channel to ensure major initiatives stay on track and share feedback on what’s performing in the field.
This role will have two direct reports:-Demand Generation Coordinator who owns WatchGuard’s webinar program for demand generation and existing partners, review sites and marketing program emails-Marketing Manager responsible for our global partner recruitment account-based marketing strategy
This role reports to the Director of Demand Generation, who also oversees the organization’s business development, sales enablement and marketing operations teams. This team rolls into the broader revenue marketing team, creating a perfect mix of sales, digital marketing, ABX, and operations expertise. You’ll be guaranteed to learn from these diverse perspectives, grow in your understanding of global business practices and needs, and have a lot of fun along the way.
Within one month, you will…
- Understand the top line demand generation strategy and major channels and tactics for 2025
- Get to know the team including marketing ops, field marketing, product marketing and channel marketing teams
- Review the current go-to-market plays, including the content, tracking and reporting mechanisms established today
- Assume responsibility of the demand generation projects and tasks in Wrike
- Begin meeting with your direct repots and understanding their current initiatives and projects
Within three months, you will…
- Optimize a tracking strategy for the execution of both demand generation programs and go-to-market plays
- Assume ownership of all demand generation channels and tactics, either directly or coordinated with your team
- Begin participating in key leadership meetings focused on go-to-market play execution and reporting
Within six months, you will…
- Lead your first Senior Marketing Leadership demand generation read-out
- Provide recommendation on optimization of chan
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