Senior Product Manager, BlueCruise
Ford Motor CompanyAbout the role
Senior Product Manager, BlueCruise
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?
Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.
What you'll do...
Our BlueCruise Product team collaborates with our go-to-market team, ADAS engineering team, Digital Design, and other product managers to build & ship the most confidence inspiring driver assistance technology in the market. We are looking for experienced digital product managers who have a passion for growing their skills, have experience and enthusiasm around ADAS technology, and are motivated to be challenged as we build the future of advanced driving at Ford.
You will be charged with developing and driving forward critical aspects of the BlueCruise product roadmap, which includes the subscription and activation of BlueCruise as well as in-vehicle experiences. You will clearly articulate feature priority, rationale, and costs based on a strong assessment of desirability, viability, and feasibility. This will require managing a large and complex stakeholder map with clear communication skills, and the ability to develop concise requirements through PRDs to drive feature priority through the system. Additionally, you will:
- Collaborate with ADAS Tech Strategy, ADAS Engineering, and the BlueCruise Go-to-market team on major elements of the end-to-end vision, strategy, and product roadmap of BlueCruise.
- Contribute towards the ongoing development and delivery of BlueCruise’s functional roadmap, based on clear and well communicated understanding of viability, feasibility, and desirability.
- Lead a matrixed team across a Digital Design / Product Management / Engineering triad to deliver major aspects of the BlueCruise product roadmap.
- Become the undisputed expert on existing & potential customers of L2 driving products and how their needs are / can be met
- Conduct primary research (interviews, surveys, etc.) and be enthusiastic to talk to customers, visit dealers, and experience competitive products.
- Collect and analyze product data to inform major strategic decisions around the BlueCruise roadmap.
- Write clear and concise product requirements in the form of PRDs that articulate the vision, goals, and key elements of new BlueCruise features. Communicate and drive requirements forward across a wide stakeholder map of Engineers, Designers, Project Managers, and Business Leaders.
- Coordinate with ADAS Tech Strategy and relevant vehicle systems engineering teams to assess feasibility and viability; drive delivery timing of complex vehicles Software changes in support of the Product Roadmap, including Over-The-Air Software Updates
- Manage & make tradeoff decisions on BlueCruise product features based on input from customer desirability, delivery feasibility & complexity, product viability, and business strategy. Clearly communicate tradeoff proposals to Sr. Leadership to gain alignment.
- Practice empathy on a daily basis – and contribute towards a dynamic, fast moving team
This position is posted as remote unless the selected candidate lives within 50 miles of an office, then it will be hybrid.
Occasional travel expected.
You'll have...
- Bachelor’s degree in Engineering, Design, Computer Science, or related field of study
- 4+ years of Product Management experience, having shipped successful digital products in the past.
- 4+ years of experience owning/driving roadmap strategy and definition.
- 4+ years of experience managing a backlog in a complex global organization.
- 4+ years of experience with end-to-end product delivery.
- 4+ years of experience in front-end customer experience products.
- 4+ years of experience working with ADAS products.
Even better, you may have...
- Master’s degree in Design, Computer Science, Engineering, Psychology/Human Factors, Fine Arts, or Communications.
- Exceptional communication skills with a proven record of creating, documenting, and presenting product strategy and fe
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s