Associate Director of Digital Engagement

IMPORTANT APPLICATION INSTRUCTIONS:

• Upload Resume or Curriculum Vitae for automatic population of information to the application.
• The contact information, work experience, and education listed on your Resume/CV will be parsed and input into your Montclair application.
• Review information and double-check all fields containing information that the system parsed – the software is intelligent, but you need to verify that the data is accurate.
• In the “My Experience” section, you will find a Resume/CV upload option where you can submit your cover letter and all other supporting documents.

Note: If you have an expansive CV, we recommend that you apply manually and only include the positions you have held in the last ten (10) years. You will then be able to attach your Resume/CV, as well as all other supporting documentation in the "My Experience" section of your application.

Job Description

SUMMARY:

Reporting to the Assistant Vice President for Annual Giving and Alumni Engagement, the Associate Director of Digital Engagement is responsible for building and strengthening the alumni network by planning and implementing engagement opportunities which foster lifelong mutually enriching connections, support University priorities and initiatives, create an inclusive community among alumni, current and prospective students and the University, and cultivate a culture of philanthropy. The Associate Director works closely with Annual Giving to increase individual giving and pipeline development through the identification, engagement, cultivation and solicitation of annual gifts as well as through the development and support of targeted constituent giving programs. This role also sets strategies, and manages the implementation of, broad-based digital engagement/solicitation initiatives for the Office of Annual Giving and Alumni Engagement, ensuring that all digital channels support and integrate the overall strategic objectives and operational goals of these critical functional areas. The position is responsible for the execution of the strategy for digital programming, communications and engagement/giving technology platforms.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Develop and facilitate high impact alumni engagement opportunities through digital initiatives, including video lectures/TED-type talks (live and recorded), benefits/services and the online alumni platform; incorporate the use of technology into events and activities to enhance the engagement program.

• Create and deliver engaging content for alumni communications, e-solicitation appeals and online giving opportunities; maintain existing web content on alumni/annual giving sites and online communities.

• Design and implement a comprehensive social media strategy for engagement/giving, including identifying and managing a core group of social media ambassadors / volunteers focused on the goal of encouraging peer-to-peer engagement and solicitation.

• Responsible for the overall usability, analytics, marketing and promotion of the online community, enhancing functionality and building identity as the portal for all alumni access.

• Support the planning and implementation of the alumni engagement program, including events and activities, benefits and services, communications, volunteer opportunities and campus/community partnerships.

• Lead alumni and student volunteer committees/groups; manage time, activity and expectations to achieve goals in support of institutional priorities.

• Market and support fundraising initiatives through crowdfunding/mini campaigns, social media, giving days (Giving Tuesday, Day of Giving); incorporate philanthropic messaging into existing constituent-based events and communications.

• Manage a portfolio of annual giving prospects with the responsibility for the cultivation, solicitation and stewardship of prospects/donors annually. Work to generate major gift leads through new and existing annual giving donors.

• Develop and conduct market research (surveys, roundtable discussions, interviews) as needed.

• Set goals and objectives for assigned segments, and develop strategies and action plans to achieve outcomes; continuously review and evaluate programs; develop and implement improved methods as required.

• Establish and maintain communication and cooperative working relationships with fellow administrators, faculty, staff, students and student organizations, government and private agencies and/or the community in order to accomplish the objectives of the engagement and giving program.

• Oversee