Sr. Director, Global Visual Experience, HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Sr. Director, Global Visual Experience, HOKA

Reports to: Vice President, Global Retail

Location:  Remote – US

Interested applicants must reside in one of the following approved states: California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, Virginia, Washington, Wisconsin

The Role

As the Senior Director of HOKA Global Visual Experience, you will lead the vision, strategy, and deployment of global retail concepts that define the HOKA aesthetic and create immersive consumer experiences. Sitting within the Global Retail COE team, you will drive the evolution of retail design, visual merchandising, and consumer experience, ensuring a seamless and brand-elevating journey across all touchpoints.

This role requires a deep understanding of retail strategy, consumer behavior, omnichannel storytelling, and brand experience at scale. You will partner cross-functionally with Global Brand, Regional DTC + Marketing, Merchandising, Creative, and Digital teams to ensure that every retail space reflects HOKA’s brand DNA while delivering business impact, consumer engagement, and commercial success.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

Retail Concept Strategy & Direction

• Spearhead the development and evolution of retail concepts, ensuring a consistent brand aesthetic and compelling storytelling across all store formats.
• Define and implement a global retail design strategy that aligns with HOKA’s marketplace vision, brand positioning, and consumer experience objectives.
• Develop and implement toolkits, training programs, and best practices that empower regional teams to execute retail concepts seamlessly and effectively.
• Champion a consumer-first mindset, ensuring that every retail design and visual merchandising decision enhances engagement, drives conversion, and builds brand loyalty.
• Partner with regional and global leaders to establish scalable retail guidelines that drive consistency, efficiency, and flexibility across diverse markets.

Transformative Retail & Future Vision

• Lead the evolution of HOKA’s growing retail presence by driving the Future State Retail Strategy - expanding our footprint through strategic new store openings, remodels, relocations, and optimizations.
• Drive innovation in retail design, visual merchandising, in-store experiences, and enabling capabilities, ensuring that HOKA remains at the forefront of modern, consumer-centric retail.
• Analyze market trends, competitive landscapes, and emerging technologies to inform future retail strategies and enhance brand differentiation.

Global Visual Merchandising & Storytelling

• Establish a 365 Visual Merchandising Strategy, embedding modern retail storytelling techniques that connect with HOKA’s key consumers and seasonal product flows.
• Lead the creation and implementation of global visual merchandising principles and guidelines that enable our Regions, ensuring alignment between brand expression, retail execution, and commercial success.
• Integrate compelling, consumer-first storytelling into all retail and omnichannel experiences in partnership with Global Retail Brand Expression, Creative, and Regional VE Teams.

Leadership & Team Development

• Build and lead a high-performing global team of retail designers, visual merchandisers, and experience specialists, fostering a culture of creativity, innovation, and operational excellence.
• Provide strategic direction, mentorship, and professional development to ensure the team remains agile, forward-thinking, and aligned with business priorities.
• Collaborate with senior leadership to establish functional talent pipelines, ensuring succession planning and long-term organizational growth.
• Act as a strategic conduit between global and regional teams, ensuring collaboration, alignment, and