Head of Sales & Marketing – Blue Man Group and VStar Entertainment

Sales, Marketing & Communications 

Full-Time Position 

Position Summary  

The Head of Sales & Marketing is an Executive responsible for driving ticket revenue, brand growth, and audience development across a portfolio of resident and touring theatrical productions. Reporting directly to the President/CEO, this role leads Sales, Marketing, and Revenue Management during a period of significant organizational expansion.  

The ideal candidate is a strategic, data-driven, and creative leader with deep experience in Live Entertainment, strong commercial instincts, and a proven ability to scale Sales and Marketing functions in a fast‑growth environment across diverse production sizes and titles. 

Key Responsibilities 

Team Leadership & Organizational Scale 

• Provide direct leadership, coaching, and performance management for a Director of Sales, Director of Marketing, and Director of Revenue Management & Ticketing, ensuring cohesive strategy and alignment across teams and markets. 

• Build and lead a high‑performance team that is deeply data‑driven, comfortable testing and refining new commercial theories, able to pivot quickly in response to market signals, and highly motivated to consistently surpass revenue and growth KPIs. 

• Foster a culture of accountability, innovation, and data informed decision making. 

• Set clear, annual performance expectations and KPIs across Sales, Marketing, and Revenue Management functions. 

• Partner closely with Operations, Finance, Production, and Creative teams, and more specifically the Head of Commercial Operations to align Commercial strategies with Operational realities. 

Strategic Leadership & Revenue Growth 

• Develop and execute comprehensive Sales and Marketing strategies across multiple demographics and cities to maximize revenue and attendance across resident and touring productions. Contribute to long‑range planning for new productions, tours, and market expansions with an aptitude for growth strategies. Partner with the President/CEO and Executive leadership to shape long‑term Commercial strategy and support company‑wide growth initiatives. 

• Build annual sales, promotion and pricing plans that align with revenue targets and historical data per market. 

• Lead pricing, ATP, and yield strategies with Revenue Management to optimize revenue performance across all markets. 

• Drive demand generation, audience acquisition, and customer lifecycle strategies for diverse productions and markets. 

Sales Operations & Distribution 

• Oversee all ticket sales channels, including ticketing platforms, group sales, premium/VIP, partnerships, and third‑party distribution.