Senior Demand Generation Specialist

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. 

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.  

Your Impact

We are seeking a Senior Marketing Specialist  in Barcelona to help develop, execute and optimize product launch campaigns for our core products. As part of a dynamic and fast-paced marketing team, youll have the opportunity to shape programs aimed at driving awareness and attendees for our twice a year “PTC Next” product Launches and Digital advertising campaigns.

Job Summary: PTC is seeking a dynamic and experienced Senior Marketing Specialist  to drive demand generation for our product launch marketing efforts globally. This role is pivotal in driving our product-led demand generation for our twice a year launch events.

Key Responsibilities:

• Demand Generation: Develop and execute demand generation efforts tailored to each product launch, twice per year aligned with our PTC Next events including comms, demand generation and program plans.  
• Demand generation for Core products. (Digital programs) .  Develop Digital advertising in the form of core product ads and offers delivered through Google PPC programs.  Work closely with product teams to update content and ads related to the relevant product topics.
• Digital Strategy: Collaborate with SEO and web teams to drive qualified organic traffic through keyword research, content creation, technical SEO, and link-building strategies.Budget Management: Stay within established budgets for both launch activities and core product digital programs.
• Pipeline and Growth: Responsible for driving pipeline creation for key core products in the mid-market and SMB space (Customer segmentation in the Enterprise, Corporate and  Commercial space)
• Channel & Regional Ready Programs: Ensure that the Launch campaigns and digital advertising created are ready for the Partner Marketing team to distribute to our channel partners so they can also leverage the campaigns and are also translated for regional use.
• Sales Collaboration: Partner with sales to review campaign tactics and gather feedback on lead quality to improve effectiveness.

Day-To-Day:

• Work with the cross functional marketing team to design, launch, and optimize demand generation campaigns (including digital, email, social, and virtual events)
• Monitor, analyze, and optimize campaign KPIs, as well as develop ongoing performance reporting
• Manage an A/B testing plan to constantly hone digital campaign performance
• Help regional marketers create and launch regional programs or leverage central marketing campaigns in local languages to help generate Top of funnel leads (webinars, content syndication, third party ads, nurture streams, etc.)
• Create, run and report on organic social promotions for various campaigns
• Support sales and partner marketing with social media posts
• Partner with marketing operations to ensure all lead generating activities are properly positioned, followed up, and tracked accurately
• Localize central marketing campaigns to increase conversions

Preferred Skills and Knowledge:

• Excellent communication (written & verbal) skills
• Ability to work on multiple projects at the same time
• Ability to always meets deadlines with quality work
• An understanding of lead management, sales cycle and routing processes preferred

Preferred Experience:

• B2B Software company experience
• Hands-on experience deploying email campaigns, optimization testing and social media
• Experience creating effective web banner ads
• Experience with buyers journeys and content strategy is a plus
• Experience with Salesforce, PowerBI, and Qlik
• Experience using marketing technology like 6Sense, Eloqua, ON24, Knak, Google Analytics is desired

Basic Qualifications:

• Bachelors degree
• 4-6 years experience in marketing or demand generation

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.