The University of Nevada, Las Vegas (UNLV) appreciates your interest in employment. We ask that you keep in mind the following when completing your application:  

• Once you start the application process you cannot save your work. Please ensure you have all required attachment(s) available to complete your application before you begin the process.  
• Required attachments are listed below on the posting. Your application will not be considered without the required attachments.  
• Please note that applications must be submitted prior to the close of the recruitment.

Once a recruitment has closed, applications will no longer be accepted.  If you need assistance or have questions regarding the application process, please contact Human Resources at (702) 895-3504 or unlvjobs@unlv.edu.

The University of Nevada, Las Vegas, invites applications for the Assistant Director of Online Marketing, UNLV Senior Vice Provost - Marketing and Communications [R0151963]

ROLE of the POSITION

The Assistant Director of Online Marketing, reporting to the Executive Director of Marketing & Communications in Academic Affairs, supports UNLV’s fully online undergraduate and graduate degree and microcredential programs by leading the development and execution of integrated marketing campaigns that drive recruitment, admission, enrollment, and retention. This role oversees UNLV Online multichannel campaigns spanning email journeys, paid digital advertising (including search and social), website development and maintenance, print collateral, and direct mail. The Assistant Director ensures UNLV Online marketing initiatives adhere to university branding and accessibility standards and effectively support enrollment growth in online degree programs.

The Assistant Director collaborates closely with its Marketing & Communications team, UNLV Online, Academic Affairs departments, and university partners to support integrated marketing and communication initiatives for online degree and microcredential programs. This role supports content and creative development and communication journeys in Salesforce Marketing Cloud while using data to inform and improve campaign performance. While this role does not currently include direct supervisory responsibilities, it requires cross-departmental coordination and hands-on execution of high-impact marketing strategies to support a diverse and growing population of online learners.

This role requires a proactive, organized, and detail-oriented marketing professional who collaborates effectively and brings expertise in both digital and traditional channels.

Key Responsibilities Include:

• Lead the development, implementation, and assessment of integrated marketing campaigns for UNLV’s fully online undergraduate and graduate degree and microcredenti