Senior Partner Marketing Manager, North America
DatadogAbout the role
<p>Datadog is seeking a Senior Partner Marketing Manager, North America to lead and scale co-marketing programs across our North America channel and cloud partner ecosystem. In this role, you will be the primary marketing counterpart to our Channels & Alliances sales team, owning strategy and execution for joint marketing programs with Datadog's largest channel partners, as well as key cloud partners such as AWS, Google Cloud, and Microsoft Azure.</p> <p>This is a highly cross-functional, senior-level role that requires equal comfort with big-picture strategy and day-to-day execution. You will be responsible for building and managing Marketing Development Fund (MDF) programs, running digital and field marketing campaigns, and developing AI-powered processes that increase the efficiency and impact of the channel marketing function.</p> <p><em>At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.</em></p> <p><strong>What You'll Do:</strong></p> <ul> <li>Own and execute joint marketing programs with Datadog's top North America channel and cloud partners, driving pipeline generation, partner engagement, and new customer acquisition</li> <li>Develop and manage Marketing Development Fund (MDF) programming end-to-end, including partner applications, budget allocation, campaign execution, and ROI measurement</li> <li>Plan and run integrated digital and field marketing campaigns — including webinars, executive events, sponsored content, and ABM programs — in close collaboration with the broader marketing team</li> <li>Act as the primary marketing counterpart to the Channels & Alliances sales team, aligning marketing activity to sales priorities and ensuring tight feedback loops on pipeline performance</li> <li>Build and champion AI-driven workflows and processes for the channel marketing function, identifying opportunities to use tools like Claude, Gemini, ChatGPT, and other platforms to automate, personalize, and accelerate campaign execution</li> <li>Define and track KPIs across the partner marketing portfolio, hosting regular GTM reviews with key partners and internal stakeholders to drive accountability and measure impact</li> <li>Collaborate cross-functionally with Demand Generation, Field Marketing, Product Marketing, and Creative teams to develop scalable channel campaign assets and partner enablement materials</li> <li>Manage partner marketing budgets with rigor, ensuring spend is prioritized against the highest-impact opportunities and reported accurately</li> </ul> <p><strong>Who You Are:</strong></p> <ul> <li>Bach
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