Senior Product Manager

About TripleLift

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.

As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

The Role

You are an experienced and driven product management leader. You will be a strategic leader responsible for defining the product strategy, driving the execution, and leading the commercialization of TripleLift's Curation Platform. This pivotal role requires a visionary who can manage a complex, two-sided business model—operating as both a neutral platform for external curators and TripleLift’s deals business—while ensuring the product roadmap delivers on both short-term revenue goals and long-term strategic positioning.

Responsibilities

• Lead Curation Platform Strategy and Execution: Define and execute a product roadmap to establish a robust curation platform with both a self-serve UI and a comprehensive suite of external APIs.
• Contribute to Cross-Functional Go-to-Market Exercises: Contribute to the development and execution of the phased commercialization plan for both the Curation Platform and the TripleLift deals business, collaborating closely with sales, business development, and product marketing teams.
• Identify New Feature and Market Opportunities and Build Alignment: Continuously analyze the market and competitive landscape to identify new features and market opportunities that support TripleLift's strategic goals.
• Drive Collaboration and Cross-functional Execution: Lead stakeholder management and collaboration with the core cross-functional team (Product Support, Engineering, Revenue, and Product Marketing) to build alignment and drive support for new initiatives.
• Define and Drive Alignment for Key Product and Business Success Metrics: Socialize and execute against the key product and business success metrics for the curation platform, which will be fundamental to measuring the success of the new strategy.
• Ensure Curation Platform Development is Aligned with Holistic Strategy: Act as the strategic steward of the curation product, ensuring all development leverages the company's existing publisher relationships, unique ad formats, and data technology to improve campaign performance and build preference for TripleLift as a foundational platform in the programmatic ecosystem.

Requirements

• Programmatic Advertising Expertise: A deep, demonstrated understanding of the programmatic advertising ecosystem, including the roles of Supply-Side Platforms (SSPs), Demand-Side Platforms (DSPs), and the evolving role of curation.
• Data & AI/ML Fluency: Expertise in productizing data-driven solutions and leveraging AI/ML for automated performance optimizations. A strong command of concepts like first-party data matching, audience creation, and signal-based optimizations is essential.
• Enterprise Go-to-Market: A track record of collaborating with sales and business development teams on complex enterprise product launches and "Whale Hunting" initiatives.
• 5+ years of product management experience required - with significant portion of that experience at technology companies highly desired
• 3+ years in ad tech and deep understanding of the ad tech ecosystem and its players
• Specialization in deals, curation, or data a huge plus
• Big picture vision and ability to enlist and excite others, aligning them behind your ideas
• Initiative and hustle; you get things done where others would have given up
• Unyielding insistence on backing up your every idea with data and evidence
• Exemplary communication and presentation skills to align stakeholders, influence positive outcomes and deliver results