Senior Director of Product Management, Growth

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$256,000.00 - $332,000.00

What's the Role?

At Etsy, we’re building the future of human-powered commerce. We bring together people from around the world, helping bring joy to the everyday for our buyers while supporting millions of independent small businesses in the process. As a marketplace with over 100 million product listings from almost every country in the world, Etsy is the only place where buyers can truly find anything they are looking for!

The Growth Platform group focuses on building and iterating on the platform, tools, and services that fuel the growth of the marketplace. 

As the Senior Director of Product Management, Growth Platform, you will lead a team that plays a critical role in bridging the gap between Marketing and Product.  You’ll partner closely with teams to develop best in class services aimed at acquiring new customers and deepening our relationship with existing ones.. Responsibilities will include:

• Modernizing and scaling our CRM system, including email, push and SMS channels, to increase customer frequency and spend;

• Growing the SEO channel to effectively introduce buyers to the Etsy marketplace;

• Optimizing performance marketing channels that operate at massive scale ($500M+)

• Building out cross channel capabilities in order to better target the messages we send to buyers

This is a full-time position reporting to the VP of Product. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

For this role, we are considering candidates based in the United States. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub or in the San Francisco Bay Area may be the first to be considered. For candidates within commutable distance, Etsy requires in-office attendance once or twice per week depending on your proximity to the office. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?
 

The Growth Platform team sits at the intersection of Product and Marketing. We dynamically balance near-term customer and business goals with the long-term scalability and sustainability of our platforms. Responsible for the experiences, tools, and platforms that power our paid, email, push, and SEO channels, the team drives billions of dollars in GMS (Gross Merchandise Sales) and impacts millions of buyers.

What does the day-to-day look like?

• Partner closely with Engineering, Product Design, Data Science, and Marketing to develop, communicate, and gain alignment on a group-level product strategy that drives towards tangible business outcomes.

• Build, maintain, and prioritize long-term roadmaps, which align to Etsy's Product and Marketing roadmaps.

• Consistently prioritize opportunities that maximize the impact of our email, push, SEO, and performance marketing channels. 

• Define and own the product strategy for our Marketing technology stack, including internal products, vendor management, and new feature development.

• Cultivate a team culture that embraces customer outcome product development, rapid experimentation, and deep and frequent inspection of data. 

• Define and clearly articulate guidelines, principles, expectations, goals, and success metrics for Product Managers and their teams.

• Advocate for continuous innovation, constant learning through testing, and taking risks all while preserving the customer experience and protecting business interests.

• Work closely and collaboratively with leaders across functions to realize the full scale and poten