Pricing & Packaging Director

is Germany's best-known AI company. We develop neural networks to help people work with language. With DeepL Translator, we have created the world's best machine translation system and made it available free of charge to everyone online. Over the next few years, we aim to make DeepL the world's leading language technology company.

Our goal is to overcome language barriers and bring cultures closer together.

What distinguishes us from other companies?

DeepL was founded by developers and researchers. We focus on the development of new, exciting products to help people communicate, utilizing the latest AI techniques. Our work culture is open and collaborative, creating an environment to build and deliver innovative solutions to the world.

What will you be doing at DeepL?
You will play a critical role in the evolution of DeepL’s Pricing & Packaging Strategy. You will be responsible for driving revenue growth by optimising our pricing and packaging strategies for different market segments globally. Your goal is to build an efficient framework leveraging B2B SaaS best practices to simplify the buying journey and maximise customer value. You will be the pricing strategy point of contact for leadership, sales, marketing and product teams, working cross-functionally to refine pricing and packaging models for both new and existing products in alignment with DeepL’s growth and profitability goals.

Requirements

Your responsibilities

• Collaborate closely with senior leadership to create pricing and packaging strategies that unlock significant incremental new business and expansion ARR growth in the Enterprise.
• Identify and understand customer value drivers through market research, segmentation, and customer willingness to pay.
• Lead the collection and analysis of market data, industry trends, and pricing competitive intelligence to inform strategic decision-making and go-to-market strategies.
• Refine pricing and packaging models for new and existing products aligned with DeepL growth and profitability goals.
• Lead the repackaging of the B2B offering with multi-tier packaging to capture value up and down the market.
• Partner with product marketing to create the packaging and pricing for new products during the new product launch process. Assess market and customer price sensitivity, competitor pricing, and financial objectives in new and adjacent categories to establish initial pricing, and test pricing post-launch.
• Develop the pricing strategy to support the sales of our core products through Partners in North America, EMEA, and APJ.
• Create pricing and packaging options for monetizing advanced support and/or professional services offerings.
• Evaluate opportunities to lower or raise pricing in B2B offers to maximize market share capture and customer lifetime value.
• Partner with product and technology teams to simplify and improve the efficiencies of product-led growth (PLG) self-service renewal motion for business, incentivizing upgrades to the next product tier and optimizing renewal rates.
• Develop a programmatic promotions framework in partnership with GTM, and then deliver promotions to accelerate and unblock new business pipeline, incentivize expansion and renewals, and make it simple for current customers to adopt new products when launched.
• Assess operational and alignment issues with historical and current pricing and packaging, develop a roadmap to reduce the ‘legacy pricing and packaging debt’ over time, then prioritize and execute the work.
• Iterate and optimize the portfolio of product and services packages to complement additions and enhancements to the product suite in order to ensure customers are successful throughout their lifecycle.
• Deliver regular updates to executive leadership, offering actionable proposals and recommendations based on market intelligence, competitive intelligence and Voice of Customer insights.
• Train organization on new pricing and packaging through direct participation in Billing and Revenue Operations team meetings, GTM enablement sessions, and town hall meeting presentations.
• Act as the primary point of contact for all business pricing questions for cross functional teams, partners and analysts.

What we offer

• Make an impact! We break down language barriers worldwide and bring different cultures closer together
• Experience the excitement of a rapidly growing scale-up. Over the last year we doubled in size with employees located across UK, Netherlands, Germany, Poland, and Japan
• We’ve got your back. We are an experienced, highly committed team with transpar