Senior Manager, Field Marketing

ThoughtSpot is hiring a dynamic leader for the North American field marketing team. As the Senior Manager of Field Marketing, you will partner with sales and global marketing teams to generate and accelerate pipelines for our Enterprise segment. Your team will be paired with regional sales leaders and will support all pipe creation and acceleration activities within the territory. 

Responsibilities:

• Lead a team responsible for developing regional field marketing plans and programs that help acquire new customers, accelerate deals, and drive customer engagement in North America for the enterprise segment.
• Work closely with the global marketing team and have the opportunity to lead the planning and execution of a number of large scale global events for the company (user conferences, industry events, etc).
• Align closely with GTM leadership to understand territory goals, performance targets, key accounts, and regional sales plays.
• Ensure the team executes marketing programs designed to meet sales objectives, including regional events, local events, campaigns, customer communication, and contact acquisition.
• Act as primary marketing contact for NA enterprise sales VPs, participate in sales team calls, in-person meetings, and planning sessions.
• Execute events with pipe-gen mindset, operational rigor, and close attention to detail - with 80% of focus going toward pre-event demand gen and post event follow-up.  
• Regularly communicate results using detailed KPIs.
• Partner with Product Marketing for competitive intelligence, creation of field communications and campaign assets for sales.
• Work with Demand Generation team to expand contacts, develop campaign assets, and promote sales development strategies by segment and vertical.
• Engage top customers in the region to attend events and participate in marketing activities (campaigns, press, testimonials).
• Work with the Partner team to understand sales opportunities and help drive programs to increase partner engagement.

Requirements:

• Minimum of 2-7 years experience in a high-tech B2B demand generation or field marketing role.
• 1-2 years of leadership experience managing marketing teams.
• Bachelor's degree in Marketing, Business, or comparable education/experience.
• Proven track record of creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
• Experience building, launching, and reporting on campaigns using Pardot, Splash, and Salesforce.
• Track record of developing and managing multiple marketing programs simultaneously.
• Knowledge of the B2B purchase process and how to identify opportunities to create demand and help accelerate opportunities.
• Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns
• Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
• Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.

Preferred Qualifications:

• Strong focus on data-driven outcomes
• Outstanding communication skills – written and verbal.
• Highly organized and detail-oriented.
• Excellent project management skills.
• Innovative mindset - eager to try new things
• Open to continuous feedback
• Thrives in a fast-paced environment with changing priorities
• Team player who is excited to work in collaborative environment
• Bachelor's degree in Marketing, Business, or comparable education/experience.
• Proven track record of creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
• Experience building, launching, and reporting on campaigns using Pardot, Splash, and Salesforce.
• Track record of developing and managing multiple marketing programs simultaneously.
• Knowledge of the B2B purchase process and how to identify opportunities to create demand and help accelerate opportunities.
• Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns
• Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
• Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.

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