Marketing Manager-Life Time Events (Remote)

Position Summary:

Life Time Events has a uniquely exciting opportunity to participate in the ongoing development and growth of our Off-Road Events portfolio leading marketing efforts across multiple events outlined below. These events take place in various regions of the country and include mainly mountain/gravel biking and trail running events.

This position works in close collaboration with division leadership and the corporate marketing team to identify opportunities that increase engagement among past participants, prospective registrants, Life Time members, sponsors, community organizations and cause marketing partners. This role directly contributes to the financial success of the Life Time Media and Events division and supports Life Time’s corporate mission as the nation’s premier healthy lifestyle brand.

Lutsen 99er, Tahoe Trail, Austin Rattler

This position has direct oversight of the marketing of three events: Lutsen 99er, Tahoe Trail, and the Austin Rattler. From website management, social media, email communications, and paid media to athlete participation items such as participant t-shirts, finisher medals, and onsite signage, this role oversees all brand touchpoints to provide exceptional experiences to athletes, communities, and sponsors alike.

The Marketing Manager must wear many hats, serving as a marketing generalist across all aspects of marketing, with responsibilities including but not limited to:

· Creates strategic and tactical omni-channel marketing plans for each event

· Sources, secures and executes designated marketing tactics within specific budget parameters through email, social, digital, direct mail, grassroots and OOH channels

· Manages workflow between marketing team and external vendors, including graphic designers, digital media and public relations agencies

· Oversees all communication channels including: website, social media, digital paid media campaign and grassroots efforts to ensure proper registration growth and objectives are met

· Understands endurance events landscape and presents opportunities for growth and leadership within the marketplace

· Coordinates and supports grassroots marketing efforts in event markets as needed, including Life Time club activities and local partners

· Collaborates with apparel and merchandise team on event items including: finisher medals, apparel/merchandise and related items

· Leads with local public relations and community teams/resources as needed

· Manages the on-site marketing responsibilities in collaboration with event operations, partnership activation, athlete services and public relations teams, including live social media plan, management of photographers/videographers, content creators and on-site media members

· Coordination and project management of communication with athletes, vendors and internal stakeholders for key Life Time Events objectives

· Other duties/responsibilities as assigned

Sea Otter Classic:

This position also supports marketing efforts for the Life Time Sea Otter Classic, the world’s premier cycling festival in Monterey, CA. As part of this role, the Marketing Manager works closely with the Associate Director of Marketing to execute all marketing efforts that include athlete registration, festival attendance,

industry outreach, media credentials, and more. A complex and world-renowned event, the Sea Otter Classic requires year-round marketing efforts and an omni-channel approach.

The Marketing Manager will support the full marketing efforts, with a focus on responsibilities included but not limited to:

· Manages day-to-day grassroots outreach program, focused on driving participation in Northern/Central California, including oversight of a small team of regional Community Marketing Coordinators

· Managing various outreach programs including: Industry Connect, Cycling Clubs, Ambassadors

· Oversees long-term strategy and execution on social media channels

· Manages workflow between marketing team and external vendors, including graphic designers, digital media and public relations agencies

· Maintains website and ensuring accuracy and regular content updates

· Administers periodic website, social media, digital campaign and grassroots audits to ensure proper registration growth and objectives are met

· Manages the on-site marketing responsibilities in collaboration with event operations, partnership activation, athlete services and public relations teams, including live social plan, management of content creators and on-site media members

· Coordination and project management of communication with athletes, vendors and internal stakeholders for key Life Time Events objectives, including the Life Time Grand Prix

· Other duties/res