Sr. Director, Global Creative - HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Senior Director, Global Creative - HOKA

Reports to:  VP, Global Marketing - HOKA

Location: Remote

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

Reporting to the Vice President of Global Marketing, the Senior Director, Global Creative is responsible for the brand’s creative strategy, visual expression, voice, and its execution across all consumer touchpoints. They are also responsible for the creative for all campaigns and creative assets across paid and owned media, retail, digital, packaging and events required to support the seasonal marketing calendar. The expectation is to drive innovative, bold creative work, and create a cohesive brand visual center that represents the brand globally.

The Senior Director, Global Creative for HOKA is a seasoned creative leader who is innovative and passionate about driving brand and creative strategies, creating inspiring, memorable and consumer centric work that will shape and define the HOKA brand globally for years to come. You will lead a team of multidisciplinary designers, copywriters, producers, and operational team members to deliver creative that elevates and distinguishes the brand and inspires consumers across all HOKA touchpoints. With a strategic orientation, you will deliver a clear, holistic creative vision that is on strategy, on brand and drives results. You’ll possess a sharp creative eye, be a strong visionary thought leader, have deep experience working with external agencies, and be an inspiring leader that can develop a full-service inhouse creative team that serves as a center of excellence and ideas for the brand.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact
Creative Brand Expression

• Define, evolve, own, and implement the HOKA brand creative vision, strategy and expression, executing it through all consumer access points, channels and placements.
• Position our brand as a global performance and sport style leader.
• Engage key stakeholders on the content strategy and ensure delivery of the global HOKA visual strategy, styling ethos and brand visual guidelines.
• Elevate the creative expression of the brand to a new level of bold, innovative, and distinct expression of the brand and product.
• Develop brand standards and visual language that includes logo, brand colors, photography and motion direction and other elements that influence the visual identity and brand voice for HOKA, ensuring all creative outputs maintain brand consistency globally.
• Provide guidance to internal and external stakeholders to ensure compliance. Ensure that brand guidelines and campaign guidelines are updated regularly.
• Enhance storytelling for the brand and products that align to HOKA target consumers, purpose, principles, values, and origin story.
• Oversee the creation of brand experiences across various digital and physical touchpoints.
• Collaborate with regions, provide guard rails and partner with them on creative work and approvals.
• Partner with insights to stay informed on our consumer segments and trends, ensuring HOKA continues to attract, retain and serve through relevant and targeted marketing strategies.

Global Campaign Development, Content & Communications Strategy

• Lead, optimize and oversee the creative process - leading and concepting campaign briefs and partnering with agencies to lead the execution of multi-year, seasonal, and evergreen campaign work.
• Partner with global brand and product marketing and cross functional teams to receive briefs and lead the creative response to the briefs.
• Partner with brand communications on creative solutions to drive consistency and innovation across PR/social channels and experiences.
• Act as creative counsel to external AOR and internal global marketing leaders in development of campaigns.
• Ensure global asset creation in partnership with North America, APAC and EMEA.
• Lead all seasonal directives for creative assets.
• Ensure casting is in line with the HOKA brand vi