Senior Associate, Growth Marketing
Lume DeodorantAbout the role
About Lume and Mando
Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.
Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.
About the team
The Growth Marketing team at Lume & Mando is a fast-moving, data-driven group that owns the development and execution of paid media strategy across our key marketing channels. The work we do is central to growing the business across all channels, and we partner closely with creative, finance, planning, and others in order to drive new customer acquisition and stay on the cutting edge of digital strategy, consumer trends, and business needs.
About the role
We are looking for a highly analytical, high-ownership Growth Marketing Associate to join our team and play a direct role in scaling Mammoth Brands and Lume/Mando. This is a high impact position with real decision making power. You will manage meaningful budgets across our core digital channels including Meta, Google, TikTok, Reddit, and more, and you will see the immediate revenue impact of your work.
This role is ideal for someone early in their career who wants to learn fast, think deeply, and take responsibility. We care far more about how you think than where you have worked. Whether your background is in performance marketing, consulting, finance, analytics, or another quantitative field, what matters is your ability to dig into data, find the “why,” and turn insight into action. You will work closely with senior growth leaders, gain exposure to how a scaled consumer business drives growth, and quickly grow into broader strategic ownership.
What you will accomplish
- Own Strategy and Budgets: You will own the day to day strategy and execution of paid media campaigns across multiple platforms. This includes setting channel strategy, allocating budgets, launching campaigns, and making real time decisions that directly affect company growth.
- Optimize Performance in Real Time: You will monitor performance daily, diagnose what is working and what is not, and proactively adjust strategy to improve efficiency and scale. You will be trusted to make calls based on data, not just follow a playbook.
- Shape Creative Direction: You will partner closely with our creative team and use performance data to influence what we make next. You will turn insights into clear creative briefs for new videos, images, and copy and see those ideas tested quickly.
- Testing & Experimentation: Design and run rigorous A/B tests—from landing pages to bidding strategies—to uncover new growth opportunities.
- Translate Data Into Insight: You will build clear, actionable reporting that helps leadership understand what is driving growth, where we are winning, and where we need to pivot. Your analysis will directly inform strategic decisions.
This should describe you
- Analytical & Data-Driven: You are comfortable living in Excel or Google Sheets. You don’t just report on numbers, you understand what they mean, how they relate to each other, and how to use them to make better decisions.
- Proactive Problem Solver: You don’t wait for a playbook. When a campaign isn't performing, you
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