Account Executive, Digital Health & Wellness

Who we are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

MORE ABOUT THE ROLE:

Burson is looking for a Digital Account Executive who will support the development and execution of digital marketing and communications programs for our healthcare and pharmaceutical clients. This role will work closely with account, creative, and digital teams to ensure deliverables are executed seamlessly and align with client goals. Ideal candidates will bring a foundational understanding of digital marketing channels and a desire to grow their expertise within the healthcare space.

WHAT YOU’LL DO:

• Support day-to-day digital account management activities across multiple projects and clients.
• Collaborate with internal teams to execute digital campaigns including websites, email, display, social media, paid search, and SEO.
• Assist in creating project timelines, status reports, and meeting recaps.
• Organize and manage digital content, creative assets, and project documentation. Ensure proper version control and assist with submitting materials for MLR (Medical, Legal, Regulatory) review as needed.
• Participate in client meetings and calls; assist with meeting preparation, agendas, and follow-up documentation. Capture feedback and translate client needs into actionable next steps for internal teams.
• Coordinate with cross-functional teams including account, creative, and earned media to ensure timely and high-quality deliverables
• Help track campaign performance and develop reports with key metrics and insights.
• Stay up to date on digital marketing best practices, healthcare trends, platform updates, and competitor activity. Share relevant insights with the team to inform client strategy and innovation.

EXPERIENCE THAT CONTRIBUTES TO SUCCESS:

• 1–3 years of experience in digital marketing or account management, preferably in an agency or healthcare/pharma environment.
• Basic understanding of digital marketing channels (web, email, paid media, social, SEO/SEM, analytics).
• Comfortable with digital tools and platforms such as project management software (e.g., Asana, Trello, Basecamp), and reporting dashboards (e.g., Google Analytics, social insights).
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills
• Experience working in a fast-paced, deadline-driven environment
• Team player with a positive attitude and desire to learn
• Familiarity with healthcare marketing regulations (e.g., FDA, MLR reviews) is a plus
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

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WPP / Burson / Axicom / GCI is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.

The base salary for this position at the time of this posting may range between:$35,000—$75,000 USD

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues c