Sr. Director of Digital Analytics

Our Story

We make modern classics with character. We believe in true timelessness, the integrity of well-made clothes, and since our inception, great quality at a great price. That’s in our DNA.

But, we know it’s not only about the clothes—it’s about the feeling it gives the people who wear them, whether they’re confidently giving a presentation in a well-tailored suit; basking in long salty beach days in vibrant, colorful sun-soaked swimsuits, or joyfully re-discovering their favorite Rollneck sweater in their closet again and again, season after season.

And ultimately, it’s about helping our customers be the best, most authentic versions of themselves.

And that’s what we’re after, to inspire people’s lives and style.

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

Job Description – Sr. Director Digital Analytics (eCommerce Team)

• Lead the organization’s digital analytics strategy: identify key metrics, KPI’s and develop reporting architecture to optimize insights and drive business growth.
• Deliver high-impact presentations and data recaps that clearly communicate actionable insights through storytelling to influence strategy.
• Present data-driven recommendations cross-functionally to drive clear, efficient, and accountable decision making.
• Ensure that all DTC projects have consistent and reliable data monitoring, reporting, and management.
• Continually audit the sites, monitor activity, analyze performance, identify areas of opportunity, and provide data driven strategies to improve KPI’s and drive CRO.
• Identify and validate data sources to ensure high-quality data for analysis.
• Define data standards and best practices to support accurate and actionable insights.
• Partner with IT to advocate for brand needs in the development and prioritization of the technical roadmap.
• Continuously seek opportunities to improve analytics processes and methodologies.
• Lead and manage a team of analysts: provide guidance, set objectives, and ensure professional development and effective collaboration within the team.

Prerequisites

10+ years of proven experience leading Analytics or BI teams, and developing data driven insights to guide strategy.

Experience: This candidate must have a proven track record of driving data-driven strategy through compelling storytelling. This individual will be skilled at connecting dots across multiple data sources and strategically distilling and disseminating actionable insights to all levels in the organization. They will be a thought leader and work collaboratively with cross-functional partners, acting as a trusted source in making strategic connections across all areas of business. The ideal candidate is data-driven, results-oriented, has excellent communication skills, and is comfortable operating across all levels of the business, from strategic to tactical.

Analytical Skills: This candidate must possess analytical expertise, advanced technical skills, and strategic excellence. They will exhibit a deep knowledge of techniques and tools that promote effective analysis and the ability to determine the root cause of problems and create alternative solutions in the best interest of the business. They will be a strategic thinker with a deep understanding and specialization in digital business and advanced retail mathematics. They will be prepared to apply sophisticated analytical techniques to draw insight from raw information and synthesize data into clear and actionable strategies. They will demonstrate an intimate knowledge of analytical tools and have considerable experience working with large data sets and with IT partners to influence digital road mapping and reporting innovations.

Leadership/People Skills: The candidate must demonstrate exceptional leadership skills. A suitable candidate will have a strong ability to encourage and motivate a cross-functional team into working towards a unified vision and objective. They will have 5+ years of management experience, developing team members at various levels of their careers.

Qualifications: