Senior Manager, Digital Marketing - Amazon

About the Role

The Senior Manager of Digital Marketing, B2B & International will manage the delivery of marketing and customer experiences across Amazon NA. This role will be responsible for full-funnel marketing, driving the acquisition and retention of Gap customers via the online partnership growing the global, online customer base.

What You'll Do

• Deliver bar-raising marketing campaigns to support new launches, seasonal collections and marquee sales events on Amazon NA.
• Lead innovative, high-impact marketing campaigns to drive new product launches, seasonal collections, and marquee sales events on Amazon NA.
• Manage full-funnel marketing initiatives through a 3rd party agency, focusing on brand awareness, customer engagement, sales growth, acquisition, and retention, while aligning with overall brand strategies and business objectives.
• Identify and implement A+ content opportunities, collaborating with agencies and internal teams to elevate the customer experience and provide actionable insights on content performance.
• Oversee a substantial marketing budget, optimizing for efficient ROAS, scalable growth, and profitability.
• Analyze performance data and trends, delivering insights to drive future marketing optimizations and strategic growth plans.
• Partner with cross-functional experts to foster brand collaboration, enhance internal education, and identify new growth opportunities for Gap Inc. brands on Amazon.
• Develop and execute robust Amazon account strategies, ensuring alignment with revenue, profitability, and growth targets.
• Collaborate with Sales and Marketing teams to create and implement promotional campaigns, customer marketing initiatives, and digital media plans aimed at boosting traffic, conversions, and brand equity.
• Manage the promotional calendar and search strategies to acquire new customers and improve retention.
• Monitor and assess market trends, competitive dynamics, and consumer behavior to inform and adapt marketing strategies.
• Work closely with supply chain and operations teams to ensure efficient order fulfillment, inventory management, and demand planning for seamless customer satisfaction.

Who You Are

• A full-funnel online marketeer, with experience delivering all types of online marketing, from brand campaigns through to sales driving PPC and PLA ads
• A process builder, able to establish processes to ensure efficient delivery of significant sales volumes
• A collaborator, comfortable working with cross functional teams to deliver projects with tight timelines to high standards
• A communicator, comfortable explaining high level strategies, providing insight to senior stakeholders and explaining complexities and nuances of the channels to peers of differing skillsets and experiences
• Experienced in fashion/apparel marketing globally and in NA
• Experience running digital marketing campaigns on Amazon NA
• Experienced managing 3rd party vendors and leading a team