Director of Affiliate Marketing

Title: Director of Affiliate Marketing

Location: Remote in USA

About Petlab Co.

Petlab Co. is the world’s fastest-growing pet supplement business. Launching in 2018, we successfully achieved a 9-figure revenue in 2022 without any external funding. We have a loyal community of loving pet parents and over 1.5 million happy dogs whose lives have been positively impacted by our innovative products. Together, with our loyal community of pets and pet parents, we are creating an online category, fuelled by our educational videos and supplements, rooted in science.

Petlab Co. is a vibrant, fast-moving, and customer-centric team who values and rewards high performing players. It is an ideal place for a candidate who is ambitious, hardworking, loves animals, is looking to rapidly progress their career, and would enjoy working in a vibrant environment with smart co-workers and friendly office dogs!

About the role…

We are on a mission to elevate PetLab Co to be the most innovative and advanced product development company in the pet health space. Along our five year journey we have been working with world leading experts and academics to develop some of the most advanced pet health products to ever be launched to market. Currently, we are world leaders in direct-to-consumer marketing, taking over 50% of the US market share in under three years.

For the next stage in our journey, we intend to incorporate a truly omni-channel offline and online approach to allow us to be true pioneers transforming the pet health industry and have the maximum impact on improving pets’ lives globally. As such, we are looking for a data driven Director of Affiliate Marketing to set up, manage and scale the affiliate marketing programme at Petlab Co. We move and think fast so it’s important that you are able to thrive in a fast-paced environment and are happy to roll up your sleeves and get in the weeds to support the team. If that sounds exciting - we would love for you to join our pack!

Your day-to-day will look a little bit like this…

• Managing effective revenue growth through strategic partnerships with key affiliates
• Identify partnership opportunities that can meet efficient CAC goals, create business proposals and collaborate with cross functional teams to assess opportunities.
• Own channel performance and represent your work to senior marketing leaders, drive the channel strategy, and own the forecasting, roadmap, and goal setting processes.
• Prepare detailed reports, tracking progress (by partner and campaigns), analyze results, identify and troubleshoot issues.
• Proactively use data, trends, market insights, and logic to develop tailored campaign recommendations and opportunities for optimizations on a weekly basis.
• Recruit new partner opportunities to launch and test innovative traditional and non-traditional affiliate campaigns with strategies that align with brand business plans.
• Stay on top of emerging affiliate marketing industry trends to evaluate new management approaches, publisher models, or technologies that can help the business grow and keep us one step ahead of competitors.

Requirements

What You Need…

• A proven track record of setting up a successful scaling affiliate programs in a high growth business.
• Highly organized and comfortable with making prioritization decisions. Able to effectively keep track of moving parts across projects and adapt to new information and goals quickly.
• Results-driven and can thrive in fast-paced environments.
• Ability to think ahead of the current position, identify potential and opportunities, and make decisions and strategies based on data, insight and experience.
• Significant experience of collaborating with C-Suite to achieve key business objectives, providing knowledge, insights, and identifying growth opportunities.
• Familiarity with subscription model businesses.
• Exceptional communication and negotiation skills.
• Any additional experience in influencers, and partnerships channels would be highly beneficial.

Benefits

The Good Stuff…

• 20 days PTO excluding bank holidays
• Company Bonus
• Medical, Vision and Dental Insurance
• Generous Learning and development budget
• Short-Term and Long-Term Disability Insurance
• Life Insurance
• 401K
• Work Remote
• Monthly Internet Stipend

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, mar