Digital Strategy and Content Lead

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

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Job Summary

This role will lead WNBA digital content end-to-end, including strategy, development, and execution across owned and operated platforms, with a particular focus on growing best-in-class content for the WNBA App and shaping the future of WNBA fandom.

This role will serve as the architect of the WNBA’s digital content experience, bringing curiosity, editorial judgment, and product fluency to how storytelling comes to life across digital platforms. This role will establish processes, frameworks, best practices, and storytelling structures that support original content, content optimization, automation, scaling, and thoughtful use of AI so the team can move nimbly and effectively.

Reporting to the WNBA Head of Content, this leadership role will manage the digital content team and work closely with stakeholders across Content, Marketing, Product, Insights, Brand Creative, Partnerships, Player Ops, and Legal to develop a collaborative content strategy that supports league growth. A passion for the WNBA, an eagerness to shape the digital fan experience, and the ability to use data and insights to inform decision-making are essential.

This role will own the development of a robust digital content strategy that ladders into seasonal business and department OKRs while supporting long-term growth for the WNBA digital fan.

This is an exciting opportunity to help build the WNBA's future by bringing together digital content strategy, editorial judgment, operational excellence, and digital product innovation to deliver storytelling that meets the moment for women’s basketball.

Major Responsibilities

• Own digital content strategy and architecture, utilizing current platforms to elevate storytelling across WNBA App and WNBA.com as well as connected devices
• Leading the team on content ideation and development across major league tentpoles and daily content coverage and publishing, setting standards and best practices for fan experience
• Develop a digital content ecosystem that works seamlessly together between .com, App, push and connected devices, that obsessed fan journey
• Prioritize content and fan insights to sharpen digital content strategy and decision-making as well working closely with Content Insights Lead on implementing learnings and testing
• Collaborate closely with the product team to develop a product roadmap that is informed by content strategy and goals to grow and deepen WNBA digital fandom, bring a POV on digital product landscape, innovations and trends to ensure the WNBA App is a leading fan content platform and experience
• Establish clear objectives, benchmarks and goals that help shape content priorities and plans and establish clear measures of success
• Develop, maintain and grow as needed appropriate communications, flows, frameworks that live across digital platforms and executions, ensuring a cohesive digital content plan that is both integrated with Social, Originals and Branded Content while independently serving the digital fan
• Evolve the digital fan experience, positioning the WNBA as best-in-class and leader , by collaborating and partnering closely with the Digital Product team and owning relationships and growth of external product vendors and also have a keen perspective on the digital landscapes and new opportunities

Required Education/Professional Experience

• Bachelor’s degree in Communications, Digital Media, or a related field preferred.
• 10+ years of experience in digital content strategy, planning, and content design, with strong experience working alongside or within product organizations and leading content and editorial teams.
• Experience in an industry driven by real-time coverage and events required; sports and entertainment experience preferred.

Required Skills/Knowledge Attributes

• You have led a team responsible for content strategy, publishing, and programming digital products, and you can inspire continuous learning and curiosity in content presentation and consumption.
• You have excellent writing and communication skills, preferably with experience in both editorial writing and functional, brand, or UX copy, and with experience working closely with a design and/or product team.
• You’re a content expert and storyteller with strong editorial judgment who can work within the fast-paced demands of sports league coverage and understand the importance of product architecture in fan engagement and experience.
• You know when to bring a high-level perspective to long-term strategy and roadmaps, but can just as easily jump into a daily publication plan and execution; you can