Senior Manager, Front Store Marketing Strategy Growth

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

As the Senior Manager, Front Store Marketing Strategy Growth, you’ll be part of the team focused on driving CVS Front Store merchandising businesses leveraging customer insights, business data, and cross-functional collaboration to develop marketing campaigns centered in driving traffic for our front store business.  You’ll develop strategies and ensure execution of marketing solutions across paid (e.g. Digital, SEM/ SEO, Social, Radio, TV), owned (e.g. email, in-store) and earned (e.g. influencers) channels to support the marketing strategy as well as develop content based on specific customer segments.  Success in this role requires a customer-first mindset, quantitative acumen, strong cross-functional collaboration, and the ability to identify and adapt strategies to business trends.

The Senior Manager will play a critical role in developing marketing efforts and working cross-functionally to help ensure marketing initiatives deliver the necessary business and consumer outcomes on-time and on-strategy. This role will report to the Director, FS Marketing Strategy and will work closely with many cross-functional partners including Merchandising, Social, Influencer, PR, Digital, Loyalty & Personalization, Store Operations, Finance, Legal, and external agencies.

Responsibilities

• Use data and insights to develop business cases and marketing plans that reflect both core business priorities and the unique dynamics of promotional business.
• Source customer insights, business data, and competitive analysis to identify opportunities to engage consumers in new ways to drive incremental trips and deepen engagement.
   

Campaign Development & Execution

• Synthesize inputs to develop potential solutions and thoughtful actions, fostering innovation and agility in campaign execution.
• Clearly frame opportunities to be actionable and understandable to multiple audiences, including marketing leadership and cross-functional partners.
• Develop the marketing strategy by preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and putting together materials to communicate strategy to both internal and external partners.
• Lead execution of marketing strategies and tactics across earned, owned and paid channels. Tactics include email, paid media, affiliate, social, PR, influencer, direct mail, in-store, and more. Must deliver work that is on-time and on-strategy for key consumer groups.  Must excel at brief writing to communicate clear strategic direction to partners.

Collaboration & Influence

• Lead and influence to drive work forward, collaborating with merchandising, creative, analytics, and store operations to deliver cohesive seasonal and small moments experiences across all customer touchpoints.
• Communicate ideas clearly and persuasively to influence partners and stakeholders. Be able to negotiate compromises, have difficult conversations and manage up/across/down within and across teams in a positive and collaborative spirit.

Effectively prioritize work to maximize team’s impact

• Bring ideas to life through clear, impactful presentations and briefings.

• Confidently make decisions, or escalate where needed, to keep work moving forward.
• Act as an independent self-starter and anticipate requests to properly execute projects and initiatives.
• Socialize the team’s work within marketing and other areas of the organization to create awareness of the team’s output and learnings.
• Effectively prioritize work to maximize team’s impact, regularly adjusting priorities based on business needs, consumer impact, and internal dependencies.
   

Build collaborative relationships

• Build collaborative relationships, developing strong working relationships with partners across the marketing organization, including creative, media, analytics, and marketing channel experts.
• Reinforce a culture of trust, respect, openness, and accountability within the team, maintaining an environment where all team members have a valued voice and are encouraged to bring thoughts and ideas forward.
   

Required Qualifications

• 5+ years of marketing experience with a strong foundation o