Associate Director, International Marketing, Strategy Lead - Skyrizi Psoriatic Disease

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Strategy Lead (Associate Director, Marketing) is responsible for driving the strategic direction and tactical execution of the Skyrizi Psoriatic Disease (PsD) brand. With a strong analytical mindset and a passion for cross-functional collaboration, the successful candidate will manage the 1-7-5 Integrated Brand Plan (IBP) process. Reporting to the Skyrizi PsD INTL Brand Team Lead, the Strategy Lead will co-lead the "Remission" and "Delay the Onset of PsA" workstreams alongside a Medical Affairs peer, coordinating efforts to inform future cross-functional team tactics. This role is pivotal in aligning stakeholders, coordinating project milestones, and leading the brand strategy for optimal outcomes.

Responsibilities:

• Finance and Insights: Stay informed with the latest market trends and insights from performance metrics, Market Analysis & Business Insights (MABI), competitive intelligence (CI), congresses, and external expert (EE) insights to guide the 1-7-5 IBP process.
• Brand Development and Execution: Lead the development, co-creation and execution of insights-led brand strategies and tactical plans in collaboration with affiliates. Ensure strategies are approved and facilitate their successful adoption by affiliates.
• Strategic Workstream Leadership: Commercial Lead for the "Remission" and "Delay the Onset of PsA" workstreams, ensuring affiliate buy-in, driving strategic initiatives and facilitating cross-functional team execution of key tactics.
• Congress Activities: On a rotational basis, spearhead congress-related initiatives including booth-content creation and managing affiliate touchpoints.