Sr. Product Manager

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Position Purpose:

Seeking a Marketing technology expert with deep understanding of the Martech ecosystem and ability to solution with diverse architecture across point solutions, software suites and internally built systems. The ideal candidate will demonstrate ability to drive alignment across stakeholders and leaders and will have a proven ability to execute seamless integrations across tools driving efficiencies throughout the end-to-end marketing process. This role requires hands-on experience in implementing technologies that support diverse marketing channels, including email and paid social. The Senior Product Manager will be responsible for overseeing a content platform implementation, ensuring alignment with strategic marketing goals and delivering impactful results.

Key Responsibilities:

• 50% Strategy & Planning:
• Seeks to empathize with and understand the end user deeply and use that knowledge to determine the fastest path to deliver value
• Translates business goals and end user needs into product strategy; communicates direction and product priorities to the development team, other matrixed teams, and third-party partners
• Identifies goals, metrics and analytics to determine product value; continually makes recommendations and refinements to the product backlog based on learnings
• Manages and grooms the product backlog; makes future decisions based on the value that will be delivered
• Partners with Finance to understand financial needs and assist in the creation of business plans for new opportunities
• Monitors research as well as the competitive landscape to recommend the best solutions and ensure that products remain or become best in class
• Ensures that product directions balance both the user needs and business goals of driving sales, improving efficiency and enhancing customer satisfaction
• 20% Delivery & Execution:
• Formulates, tests and refines assumptions and hypotheses through user research and testing
• Documents, reviews and ensures that all quality and change control standards are met
• Creates, prioritizes and accepts user stories; incorporate them into release planning
• Makes product decisions that drive value on a daily basis
• Identifies and considers pros, cons, issues, obstacles, dependencies and value associated with features and enhancements
• Participates in standups, iteration planning sessions, product demo, and retrospectives
• Condenses complex technical concepts into non-technical language for stakeholders
• 30% People:
• Fosters collaboration with team members (Engineering, UX, etc.) to drive value and identify and resolve impediments
• Acts as a proponent of modern software development practices
• Advocates for the end user and stakeholder by becoming associated with the product, empathizing with and understanding user needs
• Works with the product team to continuously assess progress, disseminate lessons learned, and understand next steps
• Manages cross functional team and stakeholder expectations to execute on product strategy and provides education to requestors to determine prioritization based on tangible benefits and/or user experience
• Guides more junior team members in strategy, alignment, analysis and execution tasks
• Participates in and contributes to learning activities around modern software design and development core practices (communities of practice)
• Participates in talent acquisition, development and retention activities in support of team

Direct Manager/Direct Reports:

• Typically reports to the Product Management Manager or Sr. Manager.

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Must be legally permitted to work in the United States

Preferred Qualifications:

• 3-6 years of relevant work experience
• Familiarity with Marketing Channels including email and paid social, display advertising
• Experience with Marketing Technology stack including MRM / Workflow Management, Content Management, Digital Asset Managemen