Commercial Product Marketing Specialist

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We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

Job Summary

The purpose of this role is to support Line of Business (LOB) growth strategies, ensuring all initiatives are executed to plan, and that the field has the proper resources to succeed. This person should also ensure the field is equipped with resources to support their sales processes and to bring alignment between Marketing and Sales for planned initiatives or campaigns. This role acts as the liaison between the field sales team and marketing, and will rely heavily on establishing and fostering strong cross-functional relationships with sales and marketing leaders to support the growth of the Commercial pest business and sales team productivity. 

Key Performance Indicators 

• Growth: Increase in new customers and revenue / customer count overall and in key LOBs

• Delivery: Execution to agreed Commercial pest growth strategy, including Marketing calendar, budget, and Product Launch calendar

• Market Success: Commercial penetration / Vertical penetration / Solution penetration / Annual value / Pricing conformance to deliver profitability / Retention / Innovation Revenue

Key Relationships

• North America leadership and colleagues

• Group Marketing colleagues

• Commercial Sales (Field, Strategic & National Accounts)

• Functional teams (e.g., Technical, Training, Finance, HR, IT, Product& Innovation, Legal & M&A, etc.)

• Key agencies, partners and consultants

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

• Partners with Product Marketing Team to develop resources and support delivery of Commercial Marketing  initiatives and product launches. 

• Work cross-functionally to assemble content, proposal tools, presentations, and resources for Commercial Account Executives (AE), Regional Account Executive (RAE) and National Account Executive (NAE).  

• Partner with Sales Operations leaders to develop and implement sales promotions and contests to drive productivity and growth. 

• Serve as the primary liaison between Commercial field sales and marketing to manage sales support requests for marketing resources and enhancements, including development of processes for intake and execution.

• Partner with internal communications to launch company-wide communications for Commercial sales and marketing initiatives. 

• Own development of our Quarterly Marketing Game Plan and Monthly Commercial Marketing Preview communication.

• Track and report on budget for assigned programs.

• Manages relationship with external vendors and agencies.

• Track progress and analyze the impact of each sales enablement initiative in order to provide insightful recommendations and generate action plans to optimize future campaigns and improve existing sales processes.

• Assist Commercial Product Marketing Manager in trade show/event support, including content creation, event coordination, and ROI reporting. 

• Manages our internal resource site, Commercial Sales Enablement Hub, to ensure content is up to date, the site links to the most utilized field resources, and that Sales is engaging with the site as a value-add to their sales process. 

• Coordinating with the Commercial Product Marketing team and Marketing Business Partners, lead pilot program development, execution, and tracking to ensure execution of go-to-market plans.

• Align with and support the Commercial Product launch calendar of designed LOBs, including the development of coll