Digital Marketing Director (Remote - DC/MD/VA)

Overview

GovCIO is currently hiring for a Digital Marketing Director who will lead the strategy, execution, and optimization of digital marketing initiatives to drive brand awareness, demand and lead generation, and audience growth. This role oversees multi‑channel digital programs, manages external relationships, and collaborates with cross‑functional teams to ensure marketing efforts align with business objectives.

 

This position will be fully remote within the MD/DC/VA area.

 

 

Responsibilities

• Develop and own the end-to-end digital marketing strategy for sponsored editorial product launches, events and conferences 

• Lead demand generation, digital advertising, SEO/SEM, and email marketing   

• Oversee content distribution strategies 

• Manage and optimize marketing technology stack (CMS, CRM, marketing automation, analytics, ad platforms, social listening/share of voice tools, e.g.) 

• Analyze performance metrics, report on KPIs, and translate insights into action 

• Own digital marketing budgets, forecasting, and ROI measurement 

• Lead, mentor, and grow a team of digital marketers 

• Collaborate with sales, creative, and executive leadership to ensure alignment between strategy and business goals 

• Stay current on digital trends, platforms, and best practices 

Qualifications

Required Skills and Experience

• Bachelor’s degree in marketing, Communications, Business, or related field 8-12 years (or commensurate experience)

• Proven experience driving demand generation and measurable growth through digital channels 

• Strong expertise in analytics, attribution models, and performance optimization 

• Knowledge and working experience with project management tools 

• Expertise with marketing automation and paid media tools 

• Excellent leadership, communication, and stakeholder management/oversight 

• Experience working with external partners and guiding cross-functional teams 

• Key Skills 

  • Strategic planning and execution 
  • Data-driven decision making 
  • Team leadership and development 
  • Budget management 
  • Cross-channel campaign integration 

  What Success Looks Like 

  • Increased qualified program leads and event registration influenced by digital programs 
  • Improved conversion rates, engagement metrics, and customer acquisition 
  • Working with external SMEs, continue optimizing a well-integrated digital marketing ecosystem 
  • A motivated, high-performing digital marketing team 

Preferred Skills and Experience

• Experience in the B2B, B2G, technology, or media space 

This role is ideal for a strategic, analytical, and creative leader passionate about driving growth through digital innovation. 

Company Overview

GovCIO is a team of transformers--people who are passionate about transforming government IT. Every day, we make a positive impact by delivering innovative IT services and solutions that improve how government agencies operate and serve our citizens.But we can't do it alone. We need great people to help us do great things - for our customers, our culture, and our ability to attract other great people. We are changing the face of government IT and building a workforce that fuels this mission. Are you ready to be a transformer?

 

What You Can Expect

 

Interview & Hiring Process

If you are selected to move forward through the process, here’s what you can expect:

• During the Interview Process
• Virtual video interview conducted via video with the hiring manager and/or team
• Camera must be on
• A valid photo ID must be presented during each interview

• During the Hiring Process
• Enhanced Biometrics ID verification screening
• Background check, to include:
• Criminal history (past 7 years)
• Verification of your highest level of education
• Verification of your employment history (past 7 years), based on information provided in your application

Employee Perks

At GovCIO, we consistently hear that meaningful work and a collaborative team environment are two of the top reasons our employees enjoy working here. In addition, our employees have access to a range of perks and benefits