Director, Growth and Performance Marketing, MyRecipes

Job Title

Director, Growth and Performance Marketing, MyRecipes

Job Description

About The Position | Major goals and objectives and location requirements

The Director of Growth & Performance Marketing will lead efforts to drive growth of MyRecipes through performance marketing, such as through paid acquisition and external amplification. The role will focus on closing new distribution/acquisition sources through partnerships, driving alternative traction for web and app through paid spend that validates messaging, and amplifying top organic content. 

Hybrid 3x a week- (New York-NY 225 Liberty) 

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand.

People Inc. has the largest and most iconic portfolio of food brands in the US, reaching and engaging over 80M+ consumers each month across our websites, including Allrecipes, Food & Wine, EatingWell, Serious Eats, Simply Recipes and more.  Your role will be part of MyRecipes, a unique digital offering where registered users can save and curate personalized recipe collections from across all of the People Inc. food and home brands, and beyond. This is just the beginning of our next-generation digital food experience as we build out meal planning, shopping, and so much more.

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

• 25%:  Performance Marketing: own day-to-day execution of paid channels, media spend, and bidding strategies to optimize Cost Per Acquisition (CAC)

• 25%:  Growth Strategy: develop and execute full-funnel marketing strategies to improve user acquisition and retention.

• 20%:  Data & Analytics: track key growth metrics (ROI, LTV: CAC) and manage a "single source of truth" for performance reporting.

• 10%:  Experimentation: run A/B testing on creative, audience targeting, and landing pages to boost conversions.

• 10%:  Partnerships: build a formidable pipeline and help execute distribution partnerships for web, app, and paid membership offerings.

• 10%:  Cross-Functional Collaboration: work closely with product, sales, and engineering teams to align marketing efforts with overall business objectives.

The Role’s Minimum Qualifications and Job Requirements:

Education:

• Bachelors degree or equivalent work experience

Experience:

• 8+ years of experience, preferably with a background in startups, digital products, or the food media space.

• Digital Marketing Expertise: deep knowledge and experience of partnership growth, SEM, paid social, GEO/SEO, affiliate marketing, and website/app optimization.

• Data-Driven: expertise and experience in performance analysis and rapid strategic pivots based on data insights.

• Media Campaigns & Spend: demonstrated experience with cost-effective media campaign execution with ROI.

• AI & Innovation Focus: hands-on experience with AI-driven marketing tools, automation, and advanced analytics.

Specific Knowledge, Skills, Certifications and Abilities:

• Be Customer Obsessed: solve problems with a user-first mindset, empathy, and creativity.

• Move Fast, Learn Fast: relentlessly experiment, take action, and grow every day.

• Own Your Impact: think big, focus on what matters, and make decisions you can stand behind.

• Results Orientation: track record of hitting aggressive growth targets.

• Analytical Prowess: proficiency in marketing analytics tools, data interpretation, and attribution modeling.

• Technical Proficiency: familiarity with the marketing technology stack and, increasingly, AI-driven marketing workflows.

% Travel Required (Approximate): 5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law