Associate Director, Strategy

Company Description

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Associate Director, Strategy helping us to deliver game-changing campaigns for consumers & HCPs.
Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Job Description

Associate Director, Strategy is where you’ll start, but we’re always planning for where you’ll go. Our Associate Strategy Directors are all expected to hone skills that will help build on their careers. Those skills include:

• As needed, contributing to the development of project-assigned analysts
• Managing small, non-complex projects independently and successfully
• Managing internal relationships with other departments, identifying opportunities for efficiencies in working relationships and cross-departmental processes and hand-offs (e.g. Creative, Client Services, Media, Program Management, and Technology)

Hell yes, I want to do all of that. But tell me more about Heartbeat…
Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews.

We care about three big things:

1. Empowering Challenger Brands
We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.
2. Being the Best Place You’ll Ever Work
This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.
3. Fostering a Diverse & Caring Community
We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).
There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself

Qualifications

Strong analytical/logical thinking

• Structured problem solving approach to address complex strategic/management issues
• Secondary research skills (both quantitative and qualitative; experience in researching and analyzing markets, customer segments, products/services, and competitor profiles; familiarity with internet sector statistics and trends)
• Primary research skills (experience in designing interview formats and questionnaires, conducting interviews, facilitating focus groups)
• Familiarity with different digital channels (e.g., web, mobile, CRM, social media, search)
• Familiarity with digital analytics tools (e.g., Google Analytics, online buzz monitoring)
• Developing action-oriented strategies that provide the foundation for execution; experience with implementation-oriented projects
• Client relationship development and management
• Experience in healthcare is a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $98,500-$165,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application window for this job posting will end 4/21/2024.