Sr. Product Marketing Manager

<h1><strong>Sr. Product Marketing Manager</strong></h1> <p><strong>Location:</strong> Berlin&nbsp;<br><strong>Contract:</strong> 12 month, fixed term, full time, based in our Warsaw office</p> <h2><strong>Team description</strong></h2> <p>The Product Growth team within Run My Business turns product innovation into measurable merchant growth by connecting product strategy, positioning and go-to-market execution across SumUp's portfolio.</p> <p>Booking has recently launched as a premium offering, with the beauty industry emerging as a key strategic priority. We're looking for someone who can help shape how we take this product to market: defining its positioning, building compelling product narratives and translating merchant needs and market insights into a clear go-to-market strategy.</p> <p>With both merchant- and consumer-facing touchpoints, this role will play a key part in establishing SumUp's position in the appointment management industry. You'll work closely with Product, Go-to-market and Growth teams to define the value proposition, build launch readiness and drive early merchant adoption across markets.</p> <h1>&nbsp;</h1> <h2><strong>What you'll do</strong></h2> <ul> <li><strong>Define product positioning and messaging:</strong> Own the positioning, value proposition and messaging framework for Booking, with a particular focus on the Beauty industry and the Local marketplace. Translate product capabilities and merchant needs into compelling narratives across marketing and in-product touchpoints.</li> <li><strong>Shape go-to-market strategy:</strong> Develop and execute go-to-market plans for Booking and Local launches, from early positioning and audience definition through launch readiness, activation and adoption.</li> <li><strong>Lead launch readiness:</strong> Coordinate cross-functional launch preparation, including sales and support enablement, web updates, FAQs, pricing and messaging to ensure teams are ready to bring new features to market.</li> <li><strong>Enable customer-facing teams:</strong> Equip frontline Sales and Operations teams with the knowledge, messaging and materials they need to confidently communicate product value and support merchants.</li> <li><strong>Bring market insights into product strategy:</strong> Gather and synthesise merchant, Sales and Support feedback, competitive intelligence and market trends to inform positioning and influence product roadmap discussions.</li> <li><strong>Drive adoption through insight:</strong> Track feature activation, adoption and conversion after launch, using performance data and market feedback to refine positioning, messaging and go-to-market str