Business Marketing Manager, Cybersecurity (Office: Cambridge, MA)

Job Title

Business Marketing Manager, Cybersecurity (Office: Cambridge, MA)

Job Description

Your role:

• Develop and manage a localized portfolio of upgrade, secure remote connectivity, and cybersecurity services that improve imaging system availability and reduce medical device cyber risk, including value propositions, ROI models, pricing guidelines, and customer-facing collateral.

• Identify customer requirements, validate install-base data and upgrade eligibility, and define targeted lifecycle and upgrade strategies using accurate data sources, reporting frameworks, and opportunity identification.

• Lead demand-generation and funnel-to-revenue marketing programs—campaigns, KPIs, customer journeys, dashboards, and sales enablement—to drive attachment, upgrade conversion, and measurable services revenue growth.

• Act as the customer-facing business lead in strategic engagements with CIOs, CISOs, and biomedical leaders, and gather market/competitive insights to shape offers and inform North America input to global service strategy.

• Drive cross-functional alignment across product, global services, field marketing, service delivery, sales, finance, legal, and operations to ensure compliant execution, performance monitoring, and continuous improvement of the services portfolio.

You're the right fit if:

• Bachelor's Degree in Marketing, Economics, Business or equivalent field; MBA preferred

• Knowledge and experience 7+ years working in a high technology cybersecurity service / government cybersecurity contractor / healthcare environment

• Deep expertise in CIO/CISO cybersecurity requirements and medical-device endpoint risk mitigation, with proven experience launching and marketing service-based offerings and translating customer security needs into product/service solutions.

• Strategic, results-driven marketer and change agent: strong track record developing and executing marketing/business plans, driving measurable outcomes on time and on budget, and leveraging analytical problem-solving and project management to lead cross-functional teams.

• Excellent communicator and relationship-builder with C‑suite and practitioner-level engagement skills, global collaboration experience, high energy, creativity, and the ability to operate independently while facilitating groups and influencing stakeholders.

• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an office-based role.
 

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

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  Philips

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