Sr. Manager, Global Brand Experience & Events - Calvin Klein

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POSITION SUMMARY:

The Senior Manager, Global Brand Experience & Events will project lead the planning and execution of events for a wide range of Global communications and experiential marketing initiatives, including brand image events, runway, consumer / retail engagements and priority marketing extensions.

In addition to Global projects, this role will specialize in stewardship of Regions and Licensee events and the development of scalable Global directives.

The ideal candidate will be able to identify global culture impact moments, emerging trends, compelling brand opportunities, and creative ways of communicating brand messaging, while passing each through the lens of the brand to implement exciting programs that speak directly to influencers, press, and consumers.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

GLOBAL BRAND EXPERIENCE + EVENTS

• Senior producer and project owner for events, or portions of, fully owning planning end to end, and closely communicating with the Director(s) along the way.  Core projects for role will be brand events, runway and store openings.  
• Lead event planning and execution (e.g., event concept, guest experience, event layout and design, venue scouting, agency management, vendor hire and management, entertainment bookings and talent hospitality, décor and scenic, asset creation, food & beverage experience, permitting and logistics, contract negotiations); production schedules and timelines; budget ownership; and post event return on investment reporting.
• The Senior Manager will work closely with the Sr. Director to ideate and develop event concepts and programs that elevate brand positioning and are aligned to Global marketing strategies.
• Spearhead cross-functional collaboration and alignment with both internal and external partners to deliver the highest quality and impactful events.
• Lead creation of internal and external event decks, inclusive Leadership presentations and reviews, and detailed agency RFPs.
• Drive agency hire and RFP/briefings and be primary agency contact for designated event projects.
• Identify culture and industry happenings for brand opportunities.  Spearhead team in keeping pulse on relevant global culture moments and happenings in New York and key global cities.  
• Develop and maintain relationships with top agency partners, vendors, venues, and industry creatives.  Propose and vet new and exciting partners.
• Function as a self-starter and inspiring leader that generates usable ideas across all experiential platforms.  Actively supply to creative brainstorms based on marketing strategy, brand experience strategy, and program objectives.

REGIONS & LICENSEE

• Lead team in development and distribution of innovative and scalable Global event directives and toolkits for Regions and Licensee partners.
• Lead department communications as primary Brand Experience & Events (BX) partner for NA Region, to provide strategic Global directives and executional guidance for market event initiatives.
• Oversee team (and directly as required) in stewardship and regular check-ins with Region, JV & Licensee counterparts to ensure consistency of strategy and brand execution.

TEAM LEADERSHIP & SUPERVISORY RESPONSIBILITIES:

• Drive career development and mentor direct and in-direct reports within the Brand Experience team.  Develop teams (internal & external) in execution of events.  

BUDGETARY RESPONSIBILITIES:

• Develop project budgets and deliver individual project budgets against parameters set by department head, identifying efficiencies and opportunities to secure preferential pricing.
• Oversee team in invoice tracking and processing.  

QUALIFICATIONS & EXPERIENCE:

Experience:

• 7+ years of relevant experience in lifestyle and/or luxury brand communications & marketing with emphasis on events, ideally with a mix of in-