Job Summary: The Marketing Manager assists the Director of Sales & Marketing in managing marketing initiatives, analyzing sales data, and overseeing online marketing campaigns to promote the hotel’s facilities. This role is responsible for executing marketing strategies to drive occupancy and increase revenue. 

Essential Functions and Duties: 

• Provide professional and courteous service at all times. 

• Create and oversee field marketing initiatives to promote the hotel’s services and facilities. 

• Buy and place all hotel advertising within the guidelines and budget outlined in the annual marketing plan. 

• Attend civic meetings and maintain relationships with area business leaders, local chambers, and other organizations. 

• Organize marketing materials, including photos and collateral, to support marketing campaigns. 

• Maintain liaison with other departments to facilitate services agreed upon by the Director of Sales & Marketing. 

• Assist the General Manager with creating and revising the hotel’s marketing plan and budget. 

• Develop and implement marketing strategies to increase hotel visibility and revenue. 

• Work with the Convention and Visitors Bureau to control dates, availability, and rates. 

• Maintain relationships with media contacts to support public relations efforts. 

• Prepare and present reports, such as productivity reports, market share analysis, and forecasts. 

• Attend weekly staff meetings and present data as needed at management and ownership meetings. 

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties. 

Required Experience, Education, and Skills: 

• Four-year degree from an accredited institution or equivalent industry experience. 

• Strong knowledge of marketing principles, including field marketing, advertising, and digital marketing strategies. 

• Proven experience in creating and executing marketing campaigns to drive revenue. 

• Excellent communication and negotiation skills for working with clients, media contacts, and internal teams. 

• Proficiency in Microsoft Office and marketing software for managing campaigns and generating reports. 

• Ability to analyze sales data and market trends to inform marketing strategies. 

• Strong organizational skills with the ability to