TikTok Shop - Category Strategy Manager, Collectibles & Luxury Resale

Team Overview

We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and partners. TikTok Shop is looking for a collaborative and strategic thinker to drive category growth through cross-functional partnerships, strategy design, and project management.



Responsibilities

- Develop category strategies covering rules/policies, supply health, product structure, and competitive positioning.

- Drive category marketing and user growth strategies across LIVE, short videos, and affiliate.

- Lead external partnerships with grading firms, authentication providers, major dealers, and resale ecosystem partners.

- Work cross-functionally with Product, Ops, GNE, Risk, and Marketing to deliver category roadmap and solve structural bottlenecks.