Senior Area Sales Manager – Builder Channel (Birmingham/Huntsville, AL)

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

As a Senior Area Sales Manager (ASM) you will be responsible for sales activities within assigned contract/builder accounts in Huntsville, Birmingham, and surrounding areas. This position primarily focuses on serving & driving growth in Authorized Builder Distributor business. The ASM manages all aspects of the customer experience including quality and consistency of product delivery.

Position

Senior Area Sales Manager – Builder Channel (Birmingham/Huntsville, AL)

Location

USA, Birmingham, AL

How You'll Create Possibilities

RESPONSIBILITIES:

• Responsible for selling and promoting appliances to new and existing customers, builders, and developers within this market.

• Execute and deliver all sales and margin operating plan goals.

• Identify new business opportunities and develop marketing strategies to grow the territory with an awareness of potential channel conflicts.

• Build strong customer relationships through solution selling and resolve issues that arise.

• Analyze market and sales strategy.

• Analyze competitive landscape and determine opportunities.

• Develop and conduct sales training.

• Perform administrative functions to meet deadlines.

• Ability to cold call prospective accounts and turn the opportunity from a prospect to a purchasing account

What You'll Bring to Our Team

Minimum Qualifications

• Minimum of 5 years relevant sales experience

• Bachelor’s degree or equivalent field sales/ industry experience.

• Qualified applicants must be willing to live in the Huntsville / Birmingham area.

• Desire to work from a home office

• Ability to develop and strengthen customer relationships, including ability to visit construction job sites.

• Proven negotiation skills, must be tenacious at driving sales to obtain results.

• Excellent verbal and written communication skills as well as presentation skills.

• Must have a strong initiative and ability to work independently.  Must be self-motivated and driven to succeed.

Preferred Qualifications

• Experience in developing, organizing and implementing sales plans that support business objectives.

• Must have a strong initiative and ability to work independently.  Must be self-motivated and driven to succeed.

• Cold calling sales experience preferred.

• 2+ years business to business (B2B) wholesale contractor sales experience.

• 2+ years’ experience in appliance sales.

Working Conditions & Travel Requirements 

• Working conditions consist of a work from home environment, with the ability to travel onsite to job construction sites.

• Up to 30% travel, including significant drivetime required for in-person regional customer meetings, internal team meetings, and other business-related events. The ability to travel frequently and adapt to varying schedules is essential for success in this position.

• Flexible work hours as business and customer needs rise. Primarily expected during U.S. Eastern Time Zone hours.

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of b