Publisher Partnerships Manager, Sports

About the Team

TikTok's Content Partnerships team is responsible for accelerating the growth of our top 100 global media accounts by developing strong, executive level relationships, strategic partnerships, landing core platform narratives, securing incremental growth and providing best in class service.



About the Role

Partnerships Manager, Sports will report to Head of Sports Partnerships on TikTok's Content team. The Sports Partnerships team develops and nurtures high level relationships with publishers across North America and globally, whilst securing vertical content growth and delivering clear and attributable value back to publisher businesses. This role will be primarily responsible for analysing global sport publishers' content performance on TikTok, providing strategic recommendations, and helping to manage publishers (NA + Global) on a day-to-day basis. The candidate should have a deep understanding of short-form, user-generated content landscape.



This is a global, strategic role with a comprehensive scope: seasoned communication, negotiation and relationship building skills, proven industry experience and the capability to work across countries, continents and cultures.



Responsibilities

- Manage partners' content portfolio by working closely with Product, Creator, Ad Sales, Business Development teams and other cross-functional stakeholders to develop and execute publisher strategy based on company priorities

- Develop and execute central content strategy and relationship management for corresponding partner stakeholders

- Channel partners' business needs and priorities into opportunities to further long-term partner relationships and unlock strategic incremental growth opportunities

- Execute strategic initiatives that drive business goals and scaled content impact for TikTok and the partner by working with Program teams and relevant cross-functional stakeholders

- Build and nurture high-level key partner relationships