Marketing Intelligence and Analytics Sr. Analyst

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

Location: Hybrid – Based in our RTP office

Work Arrangement: This role offers a hybrid schedule, with a mix of remote work and in-office collaboration. Candidates should be in the Raleigh, Durham, Chapel Hill, NC area.

 

The Marketing Intelligence & Senior Analyst will join the Marketing Intelligence & Analytics vertical to analyze market trends and donor demographics, providing actionable insights to drive business performance. This role involves managing primary and secondary market research, overseeing vendor relationships, and delivering strategic recommendations and will focus on targeting and growing a loyal donor base in key markets, supporting the organization's goals.

 

• Responsible for market research and analysis needs across Biomat USA (network of plasma donation centers) including primary and secondary data. Continued support in quantitative and qualitative market research needs, donor demographic data, secondary data purchase and analysis, management of vendors, coordination with analytics, and oversite of all key measurement metrics
• Coordinate the compilation and analysis of quantitative field data including donor population data in partnership with Corp Finance.
• Alignment with operations on center performance targets, key tracking measures, analysis, and feedback to analytics.
• Quarterly updates on public information on competitive performance, pipelines, capacity changes, M&A activity, etc.
• Tracking and following up on field intelligence on competitive activity.
• Collaborate with regional teams to share key trends, competitive intelligence, and demographic analysis, while partnering with operations to ensure sufficient donor pipeline for capacity expansion.
• Provide market trend updates to Biomat USA leadership, including insights on donor population segments, demographics, and opportunities based on market research, publications, and external data.
• Generate reports and dashboards to visually present insights and trends and conduct data analysis to uncover key patterns.

 

This job description is intended to present the general content and requirements for the performance of this job. The description is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Managers and supervisors may assign other duties as needed.

 

EDUCATION & EXPERIENCE

Required: Bachelor’s degree in economics, Life Science, Engineering, Statistics, or similar background with specialization in Data Analytics.

 

*Depending on the area of assignment, directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements. Example: If a job level requires a Bachelor's degree plus 4 years of experience, an equivalency could include 8 years of experience, an Associate's degree with 6 years of experience, or a Master's degree with 2 years of experience.*

 

Preferred: Good knowledge of Excel, SQL, Power Query, PowerBI. Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers

 

Minimum of 5 years’ marketing and/or marketing research experience in US or international, experience in healthcare and/or the pharmaceutical industry is a plus.

 

 

KNOWLEDGE | SKILLS | ABILITIES

• Analytical Skills: Advanced data management, execution, and conclusion analysis.
• Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions.
• Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions.
• Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting.
• Teamwork: Collaborates with others, forms part of a group and works across areas prioritizing collective interests over personal ones.
• Effective Communication: Actively listens, asks the right questions to move goals forward, and