Regional & National Marketing Manager for Scarlet & Gray Experiences

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Job Title:

Regional & National Marketing Manager for Scarlet & Gray Experiences

Department:

Business Advancement | Administration and General

Job Description

The Regional & National Marketing Manager will assist the Regional & National Director of Sales with a new outbound marketing initiative dedicated to generating revenue producing business for Ohio State venues. 

This position develops, creates and implements a marketing plan and brand identity to grow awareness and demand in priority national and regional markets; manages content creation and storytelling initiatives that highlight the diversity, flexibility, and excellence of Ohio State’s venues; ensures cohesive brand representation across all marketing materials and platforms; creates and manages collateral, digital assets, advertisements, and promotional pieces tailored to event planners, higher education networks, and national partners; cultivate strategic relationships with external partners such as destination marketing organization and alumni associations; works with the web development team to incorporate web site updates and social media strategies; use CRM and analytics tools to track performance and ROI, identify audience trends and market feedback; prepares and presents reports and proposals using verbal, written and graphic presentation materials; this position will require working some nights and weekends. 

Function: Sales and Customer Service

Sub-Function: Corporate Business Development

Career Band: Specialized

Career Level: S2

Minimum Required Qualifications
Bachelor's degree or equivalent experience. 2 years of relevant experience required. 2-4 years of relevant experience preferred.

Additional Information:

Location:

Fawcett Center for Tomorrow (0284)

Position Type:

Regular

Scheduled Hours:

40

Shift:

Varying Shifts

Final candidates are subject to successful completion of a background check.  A drug screen or physical may be required during the post offer process.

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The university is an equal opportunity employer, including veterans and disability. 

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