Marketing Manager (Construction Services)

it's what's inside that counts

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There’s more to CMC than our products and the buildings, structures, and roads they go into. At CMC, it’s the people inside our recycling centers, fabrication plants, manufacturing facilities, steel mills and offices that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering:

• Day 1 Benefits Coverage with low cost Medical, Vision and Dental
• Day 1 Paid-time Off and Vacation
• 4.5% Company Match 401(k) Plan
• $500 Annual Company-paid Lifestyle Benefit
• Competitive Compensation and Bonuses
• Company-paid Life and Disability Insurance
• Employee Stock Purchase Plan
• Training and Advancement Opportunities

Why This Job

CMC is seeking an experienced marketing manager with a growth mindset to join our Emerging Businesses Group Marketing team. In this dynamic role, you’ll partner with business leaders to deeply understand CMC’s solutions and services, and design, plan, and execute campaign strategies to create demand for these solutions.

This role offers a chance to make a significant impact on high-growth businesses within CMC.

CMC provides an excellent opportunity to learn the steel, construction reinforcement and ground stabilization industries and to grow in your career. Whether you will spend your day brainstorming in an office cubicle, operating a crane, running manufacturing equipment or troubleshooting technical obstacles, at CMC, you’ll get the training and support from your team that you need to excel in your role and reach your full potential.

What You'll Do

• Create comprehensive plans for campaign execution, including timelines, budgets, and key milestones aligned to the audience and customer journey
• Create campaign roadmaps: Build and drive the vision for campaigns, ensuring they align with overall business and marketing goals
• Build and execute campaigns: Lead campaign execution, ensuring timely and effective delivery, heavily leaning in to roll up your sleeves, build, and execute across applicable marketing and sales channels
• Segment target audiences: Identify and segment target audiences to tailor campaign messaging and strategies effectively
• Optimize campaign performance: Monitor and measure the effectiveness of campaigns, making data-driven adjustments to enhance results
• Perform strategic customer and marketing analyses: Uncover high-potential customer segments and better understand their needs, identify new growth drivers or opportunities for improvement
• Create compelling content: develop engaging assets that resonate with our target audiences and drive engagement. Test asset performance and update content in line with learnings
• Leadership: Collaborate with internal teams and external partners to ensure cohesive campaign execution. Lead through influence to drive business outcomes. Manage one+ direct report
• Communicate campaign progress: Provide regular updates and reports to key stakeholders, ensuring alignment and transparency
• Stay innovative: Keep abreast of emerging trends and best practices in marketing, incorporating fresh ideas into campaigns

What You'll Need

• B2B marketing experience: experience in developing, executing, and optimizing comprehensive marketing campaign strategies that effectively support organizational objectives
• 6-8+ years’ experience in B2B marketing. Construction industry experience is a plus
• 5+ years’ experience marketing from within or to industrial distribution
• Experience marketing from within or to an industrial distributor, including vendor relationship management, partner marketing, incentives, and merchandising
• Retail website development and management
• Strong adaptive and curious mindset: Ability to navigate change within new and rapidly evolving area. Has innate curiosity to learn more about customer/business challenges, new tactics, and reskill/adopting new tooling and ways of working
• Strategic business acumen: Ability to translate high-level strategies and business trends into actionable plans
• Performance marketing / Demand Generation: Solid understanding of inbound/content marketing and advertising, events, sponsorships, customer research, paid and owned media, and various campaign types
• Stakeholder management: Proven success in partnering with business stakeholders and navigating diverse relationships
• Exceptional communication Strong i