Specialist/Sr Specialist, Stores Marketing - Hollister & Gilly Hicks

Company Description

Job Description 

The Stores Marketing Specialist/Sr. Specialist role will lead end-to-end strategy development and execution for Hollister and Gilly Hicks store marketing. They are a core member of the brand experience pod, ensuring that brand marketing campaigns are translated through customer-facing messaging in internal brick-and-mortar channels. They report to the Manager, Brand Experience Marketing and partner with several cross-functional teams across the organization, including Merchandising, Marketing Creative, and Store Operations. The Stores Marketing Specialist/Sr. Specialist is the subject matter expert in store content and signage strategy, bringing critical thinking and creative problem-solving to maximize internal campaign and product support.

This job is located at our Global Home Office in Columbus, Ohio.

What Will You Be Doing? 

• Lead store experience planning and content programming, seeing through stores initiatives from experience sprint through execution.
• Work closely with international teams, merchandising, visual merchandising & operations, and store design on store nuances, with a strong understanding of various store types, fixturing and unique marketing needs across stores.
• Own journey mapping and JIRA brief creation for store marketing, ensuring accuracy and deadlines being met.
• Organize and lead regular store visits to validate execution and audit competitive landscape.
• Manage ad-hoc signage requests including evaluation of business need or opportunity and voice of prioritization of requests.
• Own strategy and execution of store specific initiatives including bounceback promos, store-specific events, etc
• Partner closely with procurement to prototype any new marketing types and optimize in-store spend.
• Support Brand Experience Manager in understanding of budget and appropriate allocation of signage requests based on budget.
• Manage and develop store support assistant/associate specialist, ensuring accuracy and deadlines are being met.
• Own various processes and strategic initiatives including:
  • Sign library process and updates
  • Store signage re-orders
  • Store signage purge process and partnership with store operations, visual, promo, and merchandising  
  • Store signage testing ideation & process
  • Large format marketing planning
  • Store creative proofing
  • Creation of elevated experiences to support key markets and stories
• Maintain close partnership with visual ops to communicate marketing initiatives and needs.
• Own strategy and execution of POS screens and store video screens, including relationship with IT/store media partners.
• Own New Store Opening processes and execution, including:
  • NSO signage, large format marketing and marketing clusters, barricades
  • Store communication for marketing clusters
  • Managing and maintaining any ad-hoc store specific requests for elevated locations
  • Travel to NSO sites when required to ensure accuracy of sign pack and process clarity
  • Coordination with digital teams for digital NSO customer communication

What Do You Need To Bring? 

• Bachelor’s Degree or related experience 
• 3+ years of experience in brick-and-mortar operations (marketing experience preferred, general brick-and-mortar experience in visual merchandising, store operations, or similar required)
• Jira experience is a plus
• High attention to detail, organization, and time management
• Strong conceptual analytical skills
• Experience collaborating in a highly cross-functional organization
• Supervisory experience preferred

Our Company 

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.  

Our Values 

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additi