Principal Product Marketing Manager - Ecosystem

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

As Canva scales, change continues to be part of our DNA — and this role is no exception. While the current focus is on helping shape how Canva drives value, communicates plan differentiation, and grows our self-serve business, the scope may evolve based on business needs and your strengths. And we like to think that’s all part of the fun.

At the moment, this role is focused on:

As a Principal PMM for Ecosystem, you’ll own the product marketing strategy for apps, integrations, and extensibility at Canva. This means working across three core pillars:

1. Strategic Integrations: ensuring we’re building the right native integrations (AI platforms, Ad Tech, communication tools, etc.), launching them effectively, and driving adoption across core workflows.

2. Developer & Platform PMM: owning positioning, messaging, and enablement for Canva’s developer platform — making it easy and compelling for builders to create on Canva.

3. SI & Partner Go-to-Market: partnering with Strategic Integrations and Partnerships teams to support key system integrators and third-party partners in successfully launching and scaling their solutions.

You’ll lead strategy and execution across the entire product lifecycle — from identifying ecosystem opportunities, to informing roadmap decisions, to launching products, and driving ongoing adoption. You’ll also help define how we measure success, enable internal and external stakeholders, and tell the story of how Canva’s ecosystem creates value.

This is a highly strategic, cross-functional, and autonomous role — with the opportunity to help shape Canva’s evolution from product to platform.

What you’d be doing in this role

• Lead the product marketing strategy for Canva’s ecosystem, covering integrations, apps, and the developer platform. Your work will drive adoption, partner success, and long-term platform growth.

• Define and evolve a compelling narrative for Canva’s extensibility that is rooted in real customer and developer needs. Ensure it is clear, differentiated, and resonates across key audiences including partners, developers, and end users.

• Establish a clear view of target audiences for the ecosystem strategy. Use these audience definitions to guide messaging, enablement, product direction, and go-to-market planning.

• Drive go-to-market strategies and launches for high-impact integrations and platform capabilities in close collaboration with Product, Partnerships, and GTM teams across Canva.

• Build and maintain strong feedback loops by gathering insights from users, developers, partners, and internal teams. Use these insights to inform strategy, shape the roadmap, and surface new opportunities.

• Create differentiated messaging and positioning that reflects a deep understanding of the market and competitive landscape. Ensure this messaging is consistent across product, sales, and marketing channels.

• Partner with Canva’s marketing teams to ensure ecosystem capabilities are integrated into broader campaigns and messaging wherever they enhance the story.

• Support sales and success teams by providing high-quality enablement materials, including messaging frameworks, demo narratives, and competitor comparisons.

• Contribute to pricing, packaging, and monetization strategy by bringing forward market insights and a strong understanding of customer and partner needs.

We’re looking for a strategic, senior PMM with a strong product mind, platform thinking, and experience bringing technical or ecosystem-based offerings to market. You’re comfortable in ambiguity, excited by zero-to-one problems, and passionate about creating value through extensibility.

You’re as confident shaping strategy as you are writing messaging. You understand how to influence without direct authority, and you know how to turn product complexity into clear, differentiated stories for users, partners, and internal teams alike.

You’ll thrive in this role if you have:

• Deep experience in product marketing for APIs, integrations, platforms, or ecos