Executive Director, Member Enrollment

MDVIP Overview

MDVIP: Transforming Primary Care, One Patient at a Time

MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their

health and wellness goals through a network of more than 1,400 concierge primary care physicians. Our

program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and

individualized wellness plans. Recognized as a Great Place to Work® since 2018, MDVIP is committed to

excellence in patient care and employee satisfaction.

Position Summary

The Executive Director of Member Enrollment Sales is a strategic leadership role responsible for driving the execution of

MDVIP’s patient acquisition strategy across multiple markets and managing a team of Member Enrollment

Managers, while reporting to the Vice President of Member Enrollment. This position requires a visionary

sales leader who can develop comprehensive enrollment strategies, optimize team performance, and drive

significant growth in patient acquisition efforts.

Key Responsibilities

Sales Strategy & Execution

• Drive overall organizational patient acquisition strategy by developing enterprise-wide enrollment

strategies.

• Create comprehensive performance management frameworks.

• Develop scalable sales methodologies for physician practice launches.

• Analyze KPIs and identify new growth opportunities.

• Ensure field team meets or exceeds key performance indicators (KPIs) related to conversion rates, pacing,

and event execution.

• Continuously optimize outreach strategies and funnel performance using field data and physician

feedback.

• Establish and monitor key performance indicators (KPIs) for enrollment teams.

 

Funnel Optimization & KPI Management

• Monitor sales funnel performance from awareness through enrollment.

• Identify gaps, adjust tactics, and ensure conversion targets are met or exceeded:

• Convert engaged prospects to enrolled patients.

• Manage pacing of panel acquisition by Day 120.

• Daily/weekly pacing aligned to enrollment forecast.

 

Team Leadership and Coaching

• Manage and develop a high-performing team of 6 Member Enrollment Managers across regional markets.

• Provide consistent coaching and feedback to drive performance and engagement.

• Foster a culture of accountability, service excellence, and mission alignment.

• Deliver structured feedback, troubleshoot risks, and escalate when needed.

• Use CRM data to identify trends, gaps, and coaching opportunities.

Cross-Functional Alignment

• Serve as senior strategic partner to executive leadership

• Collaborate with Marketing, Physician Development, and Operations teams to ensure good experience for

physicians and optimize launch activities

• Represent perspective of field reps in strategic planning sessions

• Align physician messaging and practice engagement strategies with MDVIP’s brand and enrollment goals.

Key Competencies

• Strategic vision and execution

• Exceptional leadership and change management

• Complex problem-solving capabilities

• Innovative approach to sales strategy

• Proven success in consultative or solution-based sales leadership.

• Deep understanding of sales funnel metrics and field-based execution.

• Strong coach and team builder with a bias for performance and accountability.

• Operationally disciplined with exceptional project management skills.

• Excellent communicator who can influence physicians and cross-functional teams.

• Data-driven decision-maker with the ability to course-correct in real time.

• Ability to travel up to 50%.

Minimum Qualifications

• Bachelor’s degree or equivalent work experience.

• Ten (10) years of experience in sales.

• Three (3) years of experience in a leadership role managing field or remote teams.

• Demonstrated success in building and executing sales strategies with measurable results.

Preferred Qualifications

• Experience in patient/member acquisition, healthcare sales, or practice growth.

• Background in field marketing or community engagement.

• Proficiency with CRM platforms and sales performance analytics.

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Why Join MDVIP?

• Be part of a mission-driven organization leading innovation in personalized healthcare.

• Drive transformation and growth in a dynamic, fast-paced environment.

• Competitive Compensation: Attractive base salary complemented by performance-based incentives.

• Comprehensive Benefits: Health, dental, visio