Director, Social Marketing & Strategy

Company Description

** Due to potential onsite/hybrid requirements, only candidates currently located in the Los Angeles area will be considered **

Dentsu Creative has an amazing opportunity for a Director, Social Marketing & Strategy to join the team. We are comprised of audacious thinkers and award-winning collaborators across the United States, Latin America and Canada who blend local knowledge with global expertise. Choosing substance over stunts, our Modern Creative mandate is about unlocking sustained growth and holistic impact for brands in ways that Create Culture, Change Society and Invent the Future.

In this role, you will be a part of shaping the future of entertainment and media with one of the world's leading streaming services. You’d lead the way with a radically collaborative crew that thrives off audacious thinking. We want challengers who know what it takes to command attention, architect fandoms and never lose sight of even the smallest of details when it comes to opportunities for impact.

This particular account is right-fit for social-savvy, entertainment enthusiasts: 

• Emerging platforms and the shifts that come with them don’t shake you 
• A day spent not rehashing the latest trends in film, sports and TV is not a day lived 
• Ability to separate substantive, brand-building moves from quick-hit stunts 

Job Description

Role Purpose: 

• Develop, implement and optimize social media marketing strategy, managing a team of Associate Director, Social Media Strategists & Community Managers to deliver brand right social campaigns that deliver against predetermined KPIs.   
• Along with Account Leads, owner of client relationship, especially client strategy team. Will need to develop strong, collaborative ways of working to regularly provide strategic guidance and points of view. 
• “Oversees” and “does” – pushes work forward from the direct reports through iteration, adding of opportunities and identifying ways to make the work better.   
• Provide thought leadership on emerging social media tactics and opportunities, including delivering on-time social insights to drive campaigns in partnerships with Content Lab, Creative & Influencer teams that deliver on company goals and that engage and excite a wider range of qualified consumers to the brand.   

• Oversee social media campaigns (by channel), ensuring that all social media best practices and tactics are fully integrated into the annual master marketing plan, key brand initiatives, and seasonal campaigns.   
• Collaborate and ideate with cross-functional teams to develop integrated social media marketing plans. Must be able to develop collaborative working relationship with creative leads to push the work to be better, more strategically sound, and culturally relevant.
• Direct and implement proper controls to ensure that social media marketing initiatives are implemented in a timely manner, either meeting or exceeding brand expectations.  
• Mentors and grows direct reports
• Act a leader across the larger social department to impact team ways of working, processes, and goals.

Key Accountabilities: 

Communication Skills  

• Actively seeks opportunities to learn and gather relevant information, eliciting information and asking appropriate questions to clarify where necessary.   
• Carefully adapts the tone and style of all communication to suit the audience.   

• Possesses an accomplished and persuasive written, presentational and speaking style.
• Is able to quickly turn around recommendations to turn ideas into actions.   
• Innovatively using information and communications technology to inform, persuade, and inspire.   

Strategic Leadership 

• Is able to multi-task across project and identify efficiencies and new opportunities
• Acts as a leader across disciplines, driving the work forward and keeping 
• Is a creative problem-solver, whether it comes to the work itself or identifying new and improved ways of working
• Is able to craft a tight brief that inspires creatives in new ways 
• Can develop strategies that are grounded in consumer, category, cultural insights and crack client problems in new and innovative ways
• Is proactive and encourages proactiveness of their team 
• Is able to work independently and manage up when necessary
• Deep understanding of social analytics and how optimize social content accordingly
• Can work with social strategists to identify cultural moments/trends worth activating again.

Management  

• Lead the development of team members to create an environment that encourages active participation, crea