Director- Marketing

Company Description

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

Job Description

Opportunity at a Glance

The Director of Workforce Solutions Student Marketing (DWSSM) will lead the creative, content and digital marketing strategy, content creation and dissemination activities, and lead scoring and nurturing activities for the Adtalem Elevate business unit. The DWSSM  will report to the COO, Adtalem Elevate and also be an active member of the Creative and Content Center of Excellence (COE). This leader will build Brand campaigns that inspire action within our prospects, as well as architect the resulting program and product activation that all ladder into an established Brand platform. He or she will guide activities responsible for delivering creative and content across multiple channels,  with a focus on warming leads generated by the Workforce Solutions team and improving lead to enrollment performance.  In addition to building new capabilities around lead scoring and nurturing, the successful candidate will bring strategic acumen to supporting Workforce Solutions overall strategy, supporting the team in prioritizing lead generation activities (i.e. prioritization of activities for the team), and take an active role in identifying new sources of leads. The DWSSM will also be responsible for conducting B2B2C marketing activities to support Adtalem’s strategic partners within the healthcare field. The DWSSM will support alumni marketing efforts, partner with the Creative and Content Center of Excellence (COE) for marketing automation, use of third-party agencies, and needed resources.   We are looking for an individual that is creative, innovative and also process oriented to push the capabilities and content to new levels for our institutions. 

Responsibilities

• Immerse in the target profiles, Brand ideas/campaigns and program details to drive creative strategy aimed at employees of our strategic partners (B2B2C) with a focus on increasing conversion of MSN (Master of Science in Nursing) candidates to enrollment, supporting partner programs to recruit and enroll BSN (Bachelor of Science in Nursing) programs 

• Support marketing efforts for tradeshows, partner site visits and job fairs 

• Develop strategies to enable strategic partners to conduct independent marketing on our behalf, along with strategies for Adtalem to craft account-based programs for partners  

• Architect creative and content roadmaps for email, paid and owned channels 

• Build and refine lead scoring and warming strategies to track prospect engagement, convert leads to enrolled students 

• Build and refine dashboards and data reporting to provide clear insight into lead activity and performance for the Workforce Solutions team. 

• Evaluate and drive creative storytelling with channel and platform best practices. 

• Create and review monthly and annual budgets. 

• Oversee owned channel creative of social, CRM, events and direct mail. 

• Implement data and reporting for optimization, learning and agile testing plans. 

• Work with the alumni team to develop content-based marketing activities for our alumni network, with an eye towards increasing active engagement of alumni in supporting student enrollment at their institutions. 

• Collaborate with the channel leads, institutional marketing teams, product teams, finance and compliance. 

• Manage agency relationships including budget management, day-to-day operations, scope and contract oversight. 

• Establish and build productive and efficient processes for workflow and project managem