TikTok Shop - Creator Agency Partner, Strategic Partnership Manager

About the team

The Creator Agency Partner (CAP) Team oversees the partner agencies that provide services to TikTok Shop Creators. These CAP agencies are social commerce experts that specialize in some or all service categories, including affiliate operations, and LIVE operations.



Responsibilities

- Develop and Execute Operational Strategies: Design and implement tailored strategies for Creator Agency Partners (CAPs) across various categories, aligning with the platform’s growth objectives. Work closely with the US CAP team to provide operational support, ensuring the overall performance of CAPs under your management consistently exceeds expectations.

- Support Creator Matchmaking: Monitor creator progress and assist CAPs in matchmaking through methods like offline BD support, 1-on-1 online sessions, matchmaking events, and curating lists of top-performing CAPs.

- Collaborate Cross-Functionally: Work with teams across policies, campaigns, products, and training to optimize CAP performance. Use data to ensure creators are matched with the right CAPs, driving platform GMV growth.

- Identify & Solve Pain Points: Understand challenges faced by creators and CAPs, and help improve products and processes. Lead the digital transformation of CAPs by advancing tools and solutions for operational efficiency.