Database Marketing Manager

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

Database Management & Data Integrity:

• Oversee the integrity, accuracy, and security of the casino marketing database.
• Ensure clean and compliant data hygiene, including NCOA, duplication, and regulatory validations.
• Campaign file management and vendor transfer coordination.
• Manage integrations across CMS (e.g., Synkros), PMS, POS, and digital systems.
• Establish campaign QA standards
• Own marketing calendar execution accuracy

Player Segmentation, Modeling & Targeting:

• Build and refine player segments based on gaming behavior, lifetime value, visitation patterns, and predictive models.
• Develop advanced segmentation strategies aligned with competitive trends in Black Hawk, including:
• KPI goal setting and ownership (ADT growth, trip frequency, reactivation rate, churn rate)
• Test and learn methodology (A/B testing framework)
• Lifecycle marketing strategy (new member onboarding, birthday campaigns, etc.)
• AI supported clustering
• Produce accurate list pulls for direct mail, email, SMS, kiosk offers, and loyalty campaigns.

Direct Marketing Program Management

• Lead the end-to-end execution of promotional and offer-driven campaigns.
• Budget oversight responsibility
• Forecasting mail volumes, redemption rates, production and postage expenses
• Creating proforma and postforma analysis and program recommendations.
• Collaborate with Marketing, Casino Operations, and Guest Services to ensure proper offer setup, QA, and tracking.
• Manage workflows with the marketing team, external mail vendors, and digital partners.
• Stay current on industry trends, tools, and technologies to enhance marketing analytics and reporting capabilities.

Analytics, Insights & Performance Optimization:

• Deliver ongoing reporting and analysis, including proforma ROI, reinvestment, offer redemption, theoretical value, and incremental revenue impact.
• Deliver monthly marketing performance reviews, including program-level analysis and recommendations.
• Benchmark performance relative to regional competitors and evolving gaming trends.
• Communicate insights through presentations and data visualizations for leadership decision-making.
• Forecast modeling support for finance.

Compliance & Regulatory Adherence:

• Ensure all marketing activity complies with:
• Colorado Limited Gaming Act,
• Internal Control Minimum Procedures,
• Chamonix Casino Resort policies and code of conduct
• Uphold strict data privacy, confidentiality, and audit-ready documentation practices.

Collaboration, Communication & Cross Functional Alignment:

• Work closely with Slots, Table Games, Hotel, F&B, VIP, and Finance to develop integrated marketing initiatives.
• Provide clear communication of timelines, expectations, and data logic to nontechnical stakeholders.
• Support VIP Marketing with analytical tools and VIP reports.
• Provide performance analysis for all marketing programs, including promotions, events, and entertainment.
• Support hotel yield strategy via database targeting.
• Perform other related duties and special projects assigned.

Physical Requirements:

• Must be able to sit, stand, or walk for extended periods of time throughout the shift.
• Ability to lift, carry, push, or pull up to 25 pounds as needed for event setup or marketing materials.
• Frequent use of standard office equipment, including computers, phones, printers, and copiers.
• Must be able to work in a fast-paced, sometimes noisy, casino environment with varying levels of lighting and temperature.
• Occasional travel within the region may be required for offsite promotions or training.

Required Qualifications:

• Must be able to obtain a Colorado Division of Gaming Support License.
• 2–4+ years of casino database marketing, analytics, CRM, or related gaming experience.
• Prior leadership or vendor oversight experience.
• Knowledge of data security, privacy regulations, and best practices in database marketing.
• Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment.
• Proficiency with Konami SYNKROS or similar casino management systems is highly preferred.
• Experience with QCI, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).
• Working knowledge of SQL or willingness to train t